Music x Media’s autumn 2025 programme will feature new content focusing on the real relevance of music, the challenges of concert production, the future of the industry and artists’ own experiences. Speakers include Samuli Putro, Saara Törmä, Samae Koskinen and Peppi Arrimo.
This year’s professional event Music x Media will take place at Tampere Hall on 25-26 September. After two interesting seminar days, the event will culminate on Friday with the Industry Awards gala, which will celebrate the year’s successes and reward the industry’s best performers.
Music x Media visitors will also be able to enjoy live music at the revamped Lost in Music city festival. Lost In Music will take place around Tampere on 25-26 September, featuring a diverse line-up of the most interesting new music, popular artists and rising stars, such as Myrtsi, Bizi and Goldielocks. The programme for Lost In Music has already been published, check it out: lostinmusic.fi
The main themes of Music x Media 2025 will be the growth of the music industry, the financing and economic future of the industry, new ideas and thoughts, inspiring people, phenomena and perspectives, and of course emerging artists and the most interesting new music. The event will also feature two themes: classical and art music, and the study of the experience economy and the role of the experience for business.
Make me a human – Samuli Putro tells about music, success and its uncertainty.
Interviewer Jenni Pääskysaari.
In early 2025, artist and songwriter Samuli Putro published his autobiographical book, “The Men of My Life”. In the book, Putro talks personally and openly about the themes that have shaped him into the man he is today. We continue discussion with Samuli Putro about this process and also bring in the influence of music and the music industry on Putro’s growth as a person, an artist, a songwriter and a musician. The discussion also touches on success, its conditions and contradictions. Samuli Putro will be interviewed by journalist and writer Jenni Pääskysaari.
Music makers’ hour: Can a music maker take a stand?
Can a song change the world – or even a mind? Or should a music maker take a stand on social phenomena, human pain points or current debates? Is taking a stand a trend, a duty or a risk?
In this debate, we look at the power and responsibility of music: what issues do songwriters take a stand on and how? Why do some artists choose to remain silent while others raise difficult issues?
The panel will bring together a long-time lyricist and now also a musician Saara Törmä, musician and music writer Rosa Jules from Lala Salama fame, and Samae Koskinen, musician, music writer and artist. The discussion will be moderated by singer-songwriter Jojo ”Johanna” von Hertzen, who is also coordinator of the Finnish Music Creators’ Association.
The discussion is organised by the Finnish Music Creators’ Association.
The crossroads of concert productions: How can gigs be more profitable for all involved?
How would it be possible for the industry to be more profitable? With the restaurant industry in dire straits, many gigs are also being cancelled. This has created a vicious circle that automatically leads to self-produced tours from the point of view of both programme agencies and artists. In particular, the rising costs and cost structures of concert halls and large live tours have led to a situation where it is often no longer economically viable to do a gig.
Why should the financial risk of a tour not be borne by the person who decides who sells the tickets for the tour? Why is it often more profitable for the risk-taker to hold a concert in a sports hall than in a concert hall built for the purpose?
The debate is organised by the Finnish Programme Offices and Agents Association, SOA.
Future Visionary of the year: Peppi Arrimo
The Future Visionary Award is presented annually at the Industry Awards gala held in conjunction with Music x Media. The award is given to an individual who is doing important and groundbreaking work in the music and events industry. The Future Visionary is constantly evolving the industry in a more diverse and responsible direction. They are also courageous in highlighting the challenges and shortcomings of the sector.
The programme will explore the career of last year’s winner, Peppi Arrimo, and hear her views on the current state and future of the industry. The 2024 Future Visionary will be interviewed by the 2023 winner, Konsta Viipuri.
Buy your tickets now – Early bird tickets at discount prices
Discounted Early Bird tickets are now on sale until the end of May. You can purchase a ticket without confirming the participant’s name, and for single-day tickets, without selecting a specific day. Also, secure your place at the Industry Awards gala and get your discounted ticket now! The Gala has sold out in previous years, so be quick!
For more information about the event and program, visit our website: musicmedia.fi
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Join us in shaping the future and experiencing the most significant gathering of the experience industries this year!