The Making of the Song
Music x Media will feature a new concept called Biisin synty (The Making of a Song), which explores the various stages of songwriting in an engaging and immersive way. It documents the entire process — from the initial notes to the finished track — offering the audience a unique opportunity to see and hear how a song evolves from a demo into a final work.
🎤 This year, the Making of a Song concept is being brought to life by Sepon huone, a music publishing house and record label run entirely by music creators and led by Saara Törmä and Aku Rannila. Hailing from Järvenpää, the team is driven by a spirit of collaboration and a human-centric approach. The project also features music creator Emmi Hakala, EEMELI, Katri Ylander, and Antti Paalanen.