Next Phase of The Streaming Economy – Keynote Presentation by Daniel Johansson
The music streaming landscape is undergoing a fundamental shift. As we enter what some are calling Streaming 2.0, industry stakeholders are increasingly exploring alternative royalty models like artist-centric, user-centric, music-centric and other approaches, in a collective search for fairer and more sustainable frameworks. Yet many questions remain: How will these models actually function in practice? Will each platform introduce its own version? Will new models really lead to a more equitable distribution of revenue? And how will they coexist with the explosive growth of AI-generated content and an ever-expanding catalogue of music?
In this keynote, Daniel Johansson, researcher at the Inland University in Norway and analyst at Swedish music industry newsletter Musikindustrin, explores the evolving streaming economy and the critical tensions shaping its next chapter.