Hit or miss?

In collaboration with Gramex

Radio stations make thousands of decisions every year about what Finns hear in their cars, at work, and through their headphones. But how and what kind of song does ultimately end up on the playlists?

The discussion dissects the anatomy of a good radio song, as well as gatekeeping, music data, artist brands, and intuition. The topic is discussed by a songwriter and Gramex’s communications coordinator Christina Boman together with YleX’s Uuden musiikin X-programmes music journalist Sonny Kylä-Liuhala and Jonas Olsson , who has written and produced several successful radio hits. Come and hear what separates a hit from a miss.

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