Creative Value in Motion
Value, connections, markets and ambition
Creative industries already create enormous value globally – through IP, ideas, talent and brands, but also through audiences, relationships, networks and communities. Much of this value is intangible, yet it can become a powerful driver of business, international opportunities and change.
But value is not static. What sets creative value in motion? How can communities, connections, cities and ecosystems help it travel further? And how can the value created by creative businesses be made more visible, better understood and connected with the right kind of capital?
Bringing together perspectives from creative communities, international markets, cities and global networks, the discussion explores how creative value can be recognised, connected and carried into new markets.
At the heart of the discussion is a simple idea: value doesn’t move by itself. People move it.
The discussion brings together Anni Pohto Huhtisaari (Northern Atlantis), Khawla Alshaikh (AstroLabs) and Heikki Aittala (City of Tampere), moderated by Rasmus Wiinstedt Tscherning (Creative Business Network).
The panel is produced by Creative Finland in connection with SHINE! Showcase, taking place in Tampere earlier the same day and bringing together creative growth companies with international investors, market experts and ecosystem partners.