Program 2025
Discover the Music x Media programme!
The main themes of Music x Media 2025 will be the growth of the music industry, its funding and economic future, new ideas and thoughts, inspiring people, phenomena and perspectives, as well as naturally emerging artists and the most interesting new music. The event will also feature two themes: classical and art music, and the study of the experience economy and the role of the experience for business.
The two-day Music x Media will take place in Tampere on 25-26 September 2025.
The page will be updated during summer 2025, so stay tuned!
We reserve the right to make changes.
Thursday 25.9.2025
Make me a human - Samuli Putro tells about music, success and its uncertainty
Interview
Rick Rubin: Business as a Creative Canvas: Mastering Flow and Vision – Nordic Business Forum, Independently Organized Livestream Event
Keynote
Hittibiisi syntyy – kovempana kuin koskaan! Paneelikeskustelu (Yhteistyössä Suomen Musiikkikustantajat ry)
Panel discussion
Hittibiisi syntyy – kovempana kuin koskaan! Brieffaus (Yhteistyössä Suomen Musiikkikustantajat ry)
Next Phase of The Streaming Economy – Keynote Presentation by Daniel Johansson
Keynote
CoreGo Afterworks
Web3 and the new age internet - hype, delusion or turning point? (In cooperation with Tuottajakeskus Living Lab ja Lume – Luovat Web3 ajassa -projects)
Panel discussion
Score! Workshop (In cooperation with Music Finland)
Workshop
How to Get Synced: From Brief to Placement with Music Supervisors (In cooperation with Music Finland)
Panel discussion
Meet & Greet: Networking with Music Supervisors (In cooperation with Music Finland)
Speed Meeting – Open for everybody!
Friday 26.9.2025
Endless Motorway – The story of KUUMAA
Keynote
Music makers' hour: Can a music maker take a stand? (In cooperation with the Finnish Music Creators' Association)
Panel discussion
The crossroads of concert productions: how can gigs be more profitable for all involved? (In cooperation with Finnish Programme Offices and Agents Association, SOA)
Panel discussion
Hittibiisi syntyy – kovempana kuin koskaan! Kuuntelut (Yhteistyössä Suomen Musiikkikustantajat ry)
Music advocacy - solos or band gigs? (In cooperation with Musiikkiala.fi)
Panel discussion
Future Visionary of the year: Peppi Arrimo
Interview
From scroll to playlist: How does TikTok make artists?