Music x Media expands collaboration in the music and creative industries this year with exciting new partnerships. As part of Music x Media, we will host the SHINE! pitching and networking event, and we are also opening up collaboration with the Hyvin Sanottu discussion festival.
At the SHINE! event, music industry companies have a unique opportunity to present their projects to international experts and players in the creative industry. The connection between SHINE! and Music x Media benefits participants from both events and expands their networks.
The collaboration with Hyvin Sanottu broadens the topics of discussion within both the Hyvin Sanottu event and Music x Media. We will address a theme that divides into perspectives on music and the music business, making it natural to execute in both events.
Music x Collaboration, October 2, 2024
SHINE! – Tampere, October 2, 2024
Creative Finland
The SHINE! event consists of pitches and free networking opportunities.
At the event, you will have the chance to share your business and ideas. You will also hear about the business opportunities various sectors offer and find new partnerships.
You will have the opportunity to take the stage and pitch your idea in a three-minute presentation. The pitches are not directed at funders; instead, companies and professionals pitch to each other. You can talk about your own company or a specific project or idea. Pitchers will be selected from the applicants, emphasizing those who specifically wish to expand their production and business across multiple fields.
The application period for pitching ends on September 20.
SHINE! will also feature Thierry Baujard, the CEO of the European creative industry investment network Media Deals, who focuses on the audiovisual sector, music technology, and video games. Based in Berlin, Thierry has been an entrepreneur and investor in the creative sector for over 20 years. Thierry Baujard is attending at the invitation of Music Finland.
The event will be hosted primarily in English. Pitch presentations are also requested to be given in English. Please indicate on the registration form if you would like to present your pitch in Finnish.
You can register for the SHINE! event and apply for a pitching spot via this link: SHINE! Registration
Stronger, More Impactful, and More Creative Together?
Fashion and Opportunities for Collaboration
How does the alliance of fashion and other forms of creativity work? How can one reconcile artistic vision, business growth, and sustainability? The discussion will include fashion designer Sofia Ilmonen, Onni Ikonen from Pispala Clothing, Martta Louekari from Juni Communication, and Ervin Latimer from the Latimmier brand.
The discussion will be led by Miia Koski from Juni Communication.
This program content is developed in collaboration with Creative Finland and the Kuopio Design Academy Foundation & Design Union. The discussion will take place immediately after the SHINE! event and is free to attend. You can register for the discussion using this form.
Music x Future, October 4, 2024
The Freedom and Responsibility of Art
What values does commercial music convey?
In collaboration with the Hyvin Sanottu discussion festival and Music x Media.
Music has always played a significant role in shaping the worldview and value system of young people. Through music, feelings and images are conveyed. The general value environment seems to be hardening, and music is a part of this change. How specifically does commercial music affect the attitudes and values of young people? Can anything be said in the name of art? Does music have responsibilities in addition to freedom regarding the development of social values and attitudes? What do music creators, performers, and industry professionals think about this?
This discussion will take place in two parts in collaboration with the Hyvin Sanottu discussion festival. The first part will be held at the Sibelius Hall in Lahti, during the Hyvin Sanottu event on September 27, 2024, from 3:15 PM to 4:45 PM.
The second part of the discussion will take place at Music x Media on Friday, October 4, 2024.
Both discussions have been planned and implemented by journalist and DJ Renaz Ebrahimi, who will also moderate the discussions.
Discussants, Hyvin Sanottu discussion festival, September 27, Lahti, Sibelius Hall:
- Maiju Talvisto, Shesaid.so
- Fanni Noroila, Artist
- Haben Zecarias, Kerrostalo Music
- Jukka Hätinen, Radio Helsinki
- Aino-Maria Paasivirta, Fullsteam Agency
- Jani Jalonen, Music x Media
Discussants, Music x Media, October 4, Tampere:
- Miikka Koivisto, Skorpioni
- Maiju Talvisto, Shesaid.so
- Jukka Immonen, Warner Music
- Tapio Hakanen, YleX
Responsibility in the Experience Economy
Sustainable development and ethical practices
Creative Finland
The experience economy, which includes tourism, entertainment, culture, and sports, has become a significant area of the economy globally. The sector offers numerous opportunities for economic growth and employment, and it positively impacts people’s daily lives and work (e.g., gamification, industrial metaverse). Its effects on the environment and society can also be significant and sometimes negative. For this reason, responsibility has become a key theme in creating a more sustainable and ethical experience economy.
Sustainability in the experience economy is a multifaceted concept that requires consideration of environmental, economic, and social issues. Adopting sustainable and ethical practices also creates new opportunities for innovation and growth.
The discussion will include Heini Kaihu, the sustainability director at Rovio, and Teemu Ahmaniemi, head of the research team at VTT, who will discuss how responsibility is taken into account in their work, such as in the interdisciplinary and cross-sector collaboration project Sonic Move. The discussion will be moderated by Veikko Ikonen from the VTT Technical Research Centre of Finland.
It is essential to elevate the role of the creative economy in business growth and internationalization based on R&D work. At the end of the discussion, Kenneth Nyholm, Ecosystem Manager, will present information about Business Finland’s funding services.
This discussion is conducted in collaboration with Creative Finland. The panel is free to attend. You can register for it using this form. You will receive instructions on how to follow the discussion before the event.
Participants in the discussion:
Heini Kaihu, Rovio
Teemu Ahmaniemi, VTT Technical Research Centre
Veikko Ikonen, VTT Technical Research Centre
Music x Media, October 2-4, 2024
Buy your ticket here: Music x Media Tickets