Music x Media 2026 starts tomorrow! – Are you ready for the autumn's biggest music industry event?
Check out the seminar program and plan your schedule for the day!
Now is a great time to plan your event day and check out the Music x Media program!
The program and speakers can be viewed on our website. You can mark program items as favorites.
This year, Music x Media has sought to address questions that genuinely shape the future of our industry: industry development, reaching new audiences, the changes brought by artificial intelligence, and responsibility.
Music is a visible and even more strongly audible presence in the program’s discussions, and many of the journalists moderating the content create a structure that is both more open and well-defined.
Rights to changes in the program are reserved.
Check out the program and schedules here.
Check out the Lost In Music performers and venues!
Music x Media delegates also enjoy free access to the gigs at the Lost in Music city festival, which take place at various clubs and venues across Tampere. The hand-curated lineup offers a cross-section of the hottest domestic music right now. Admission to all shows is granted upon presentation of a Music x Media pass and wristband, subject to venue capacity.
Check out the venue-specific schedules and see where your favorite artist is performing!
Remember to pre-register for the Tiketti x Speed Meeting and Suomen kulttuurivoimat workshops!
Tiketti x Speed Meeting
Welcome to a relaxed, accessible Speed Meeting event. Over the course of an hour, you will have the chance to meet industry professionals in brief conversations, exchange ideas, and discuss current trends in the music and events sectors.
The event is open to everyone registered for Music x Media.
You can join by registering in advance here by Thursday.
You can sign up for Friday here.
Please note. Although advance registration is available for the event, you can also join spontaneously on-site without registering beforehand, if there is space!
Finland's Cultural Forces Workshop
Music x Media will not present a finished plan. The "Finnish Cultural Forces" concept is being handed over to the industry while still a work in progress. Together, a funding model will be built—one that the participants themselves can commit to—with artists and industry representatives in the same room. The workshop will map out an artist’s year: where the work comes from, how it is paid for, and what ensures that creative freedom remains intact.
Come and create, all perspectives matter!
Leave your thoughts or questions here in advance.
So come along to build the future and experience the year’s most significant gathering for the music, entertainment, and events industries!
You can find more information about the event and the program on our website: musicmedia.fi
Follow us on social media as well for the latest news and further information on the progress of the event. Instagram Facebook LinkedIn TikTok
See you tomorrow in Tampere!