Industry Awards Gala 2025
The most significant gala for music industry professionals in Finland, Industry Awards gala, is the highlight of Music x Media event. At the award gala, the past year's successes are celebrated. The gala has been honoring accomplished professionals in the music industry since 1995.
The 2025 Industry Awards Gala will be held on Friday, September 26th, at Tampere Hall's Sorsapuistosali from 5:30 p.m. to 9:45 p.m.
Arriving
Tampere Hall is located at Yliopistonkatu 55, with entry through the main doors on Yliopistonkatu. You may leave coats and personal belongings at the complimentary cloakroom, located in the lobby right after the entrance. Sorsapuistosali is at the end of the corridor. The Music x Media check-in desk is open until 6:30 PM and can assist if needed.
Please present your PDF ticket at the door (either on your mobile device or printed), which you will receive by email during the event week. Doors open at 5:30 PM, and the program begins at approximately 6:15 PM. Kindly arrive early enough.
Dinner
This year’s seating is assigned individually, with each guest having a designated seat. Representatives of the same organization are generally seated at the same table. Staff will assist you in finding your table.
The gala dinner includes a three-course vegan menu, served at the tables during the program and award ceremony. You can follow the order of categories from the menu card provided at your table.
Dinner includes an aperitif and two servings of wine (or a non-alcoholic option). Additional drinks are available for purchase at the bar. Pre-registered dietary requirements have been taken into account, but you may ask the service staff if you have any questions. Allergens are listed in the menu card.
Additional Information
There will be two official breaks during the evening. Tampere Hall offers several accessible restrooms, which can be found by following the signs.
A photo wall is located at the entrance of Sorsapuistosali, where you and your group can have a professional photo taken. The images will later be compiled into a gallery, with a link shared after the event.
The dress code is dark suit. This is your chance to dress up, but most importantly, come as you feel comfortable.
After the gala, guests are welcome to continue the night at the Lost In Music Festival, taking place across Tampere’s clubs and venues. Entry to Lost In Music shows is included with the Music x Media seminar pass. Please note that the gala ticket alone does not grant access to the festival. Tickets to Lost In Music can be purchased via the festival’s website.
Buy tickets for the gala!
Secure your place at the 2025 Industry Awards Gala now! The gala has sold out in previous years, so be quick!
Only
Industry Awards Gala
299€ + vat 14%
(Price from 20.9. 329€ + vat 14 %)
Industry Awards Gala
Added to the seminar ticket
199€ + vat 14%
(Price from 20.9. 229€ + vat 14 %)
The nominees for the 2025 Industry Awards Gala have now been announced!
Anyone has been able to nominate individuals, companies or actions through an open form between 23 May and 6 August 2025. Based on the nominations, juries composed of professionals have compiled the candidates for each category. In their selection, the juries have primarily emphasized the candidates’ expertise and success in their own work, but they have also paid attention to diversity in terms of backgrounds, positions, and geography.
These same panels will also provide their insights on the winners. This year, the winners will be chosen based on a 50/50 split between a public vote and the panels' decisions.
The period considered (reference period) is August 2024 to July 2025.
Those registered for Music x Media can now vote for their favorite winners in all categories!
Voting link will be sent by email to those who have registered to Music x Media. For new registrations, the voting link will be sent approximately every 1–3 business days until the voting period ends.
The voting closes on Thursday, September 11th at 1:00 PM. On the voting day, registration must be completed by 12:00 noon in order to participate. The voting link will be sent for the last time on Thursday, September 11th at 12:30 PM.
Nominees 2025
LIVE
1. EVENT MAKER OF THE YEAR
This category rewards an event professional whose artistic and production contribution has been exceptionally significant to the cultural sector. Their way of working is characterized by a bold and proactive approach, responsibility and reliability, good team spirit and respect for others, joy and pride in their work, strong professional skills, a desire to develop and improve.
Nominees:
Annakaisa Anttila, Chief Operating Officer, Sunborn Live
Annakaisa Anttila has led two very different festivals during the year: Kesärauha in Turku and Harmaa Rinne in Ruka. Anttila demonstrated strong crisis management skills at Kesärauha, where the opening of the festival gates on Saturday had to be postponed due to weather conditions. The situation was resolved with safety as the top priority and successful crisis communication, which turned out to be positive for the event.
As for Harmaa Rinne, Anttila has taken the event forward by increasing audience numbers and developing the winter festival concept. In addition, Anttila has invested in the well-being of their teams through practical measures, which has been praised by the staff.
Anttila combines event development, responsible leadership, and caring for the well-being of their staff in their work, which makes them a significant event organizer.
Lotta Ahtinen, Production Manager, Tavara-Asema, TAVATA
Lotta Ahtinen is a versatile professional in the events industry, whose work is evident in productions, safety promotion, and the development of equality and accessibility. Ahtinen has worked as a producer, safety manager, trainer, harassment contact person, and chair of the board of TAVATA ry.
Ahtinen is known for a solution-oriented approach and ability to ensure successful productions even under pressure. Ahtinen's contributions have strengthened both the smooth running of events and the sense of community and social responsibility in the industry.
Tellervo Kraft, Harassment Contact Person
Tellervo Kraft is a pioneer in the role of harassment contact person in the events industry, bringing this important task to Music x Media as well. Kraft's work has increased safety, well-being, and equality, and brought about concrete changes that prevent harassment and support intervention. Kraft trains staff, volunteers, and partners on how to be sensitive, fair, and equal, doing the important work of making the cultural sector more inclusive.
Tom Ahlberg, Production Manager, Live Nation
Tom Ahlberg is one of Finland's most experienced and reliable production managers in the events industry. Ahlberg is responsible for the country's biggest concerts, such as Iron Maiden's stadium gig, and consistently delivers them at a high level year after year. Ahlberg works with professionalism and care without making a fuss about themself, which is precisely why Ahlberg's contribution is invaluable.
Ville Koivisto, Festival Director, Provinssi
Ville Koivisto is one of the most experienced producers of the new generation in the live music scene. Koivisto is one of the few festival directors who boldly promotes their values of fairness and the common good. Koivisto is the cornerstone of the team. Koivisto's extensive experience with Provinssi and other diverse projects has given the calmness to guide the festival team through both the quieter autumn season and the hustle and bustle of the approaching festival. Koivisto communicates, plans, helps, brainstorms, and allows team members to shine and develop in their own areas of expertise. Koivisto's work is characterized by pride in their work, interest in people, and a desire to develop events that are more participatory and better than ever.
2. PROMOTER OR ARTISTIC DIRECTOR OF THE YEAR
This category rewards the person who has created varied and interesting programmes and has contributed to the implementation of responsible events.
Nominees:
Janne Laurila, Program Manager, Kulttuurikamari / Tavara-Asema
Janne Laurila is one of Finland's most experienced program managers, having booked up to 700 gigs a year during his career. Laurila is currently responsible for the programming at Tavara-asema and Telakka, bringing international names, domestic stars, and newcomers to Tampere with an open mind. Thanks to Laurila, Tampere's live music scene has become more diverse and the city's profile as a cultural city has been strengthened.
During the review period, Tavara-asema's operations have stabilized, and with the renovation of Tullikamari, operations have been consolidated into new venues. Laurila has been involved in organizing hundreds of concerts, many of which have sold out; notable highlights include the multidisciplinary [KVÄÄR] evenings, Combat Rock's 25th anniversary celebrations, Manserock's 50th anniversary celebrations, and the S/K18 events, which attracted new audiences.
At the heart of Laurila's work is a diverse program and reaching new audiences, but also making Tampere's venues feel cozy and accessible to everyone. He is an uncompromising visionary who balances artistic risks with financial sustainability.
Kalle Kallonen, Creative Director, Promoter, Blockfest
Kalle Kallonen has built Blockfest, the largest hip hop festival in the Nordic countries, which he has been running since 2008. The festival has established itself as an annual sell-out event and is known for its program, which brings international top names and unique special shows to Finland. In 2024, Blockfest attracted up to 80,000 visitors, including Nokia Jatkot, and brought world star 21 Savage to Finland for the first time. When a last-minute change to the program arose, Kallonen's team reacted quickly to secure Gunnan's performance – demonstrating the event's ability to respond to pressure without compromising on audience expectations.
In addition to Blockfest, Kallonen has also strengthened his position as a developer of domestic live music on the concert sales side. Kallonen has been instrumental in creating Vitunleija's unique live concept, which has gained great popularity on tours and at festivals. In their work, Kallonen combines open leadership, uncompromising passion, and a desire to develop the future of hip-hop culture by creating platforms where audiences and artists can meet safely and in a unique way.
Lani Nordlund, Programming manager, Kulttuuritalo
Lani Nordlund began as Kulttuuritalo’s first Program Director in October 2024 and, in a short time, has elevated the venue’s programming and profile to a new level. Nordlund collaborates with a wide range of event organizers and promoters, ensuring a high-quality lineup for both Kulttuuritalo’s main hall and the new KULT Club. Under Nordlund’s leadership, the venue has hosted top Finnish and international acts as well as timely cultural phenomena.
In addition to working with promoters, Nordlund has curated acclaimed names in marginal music for KULT Club, including Joshua James (US), the international synth music festival L’appel du Vide, and Eyehategod (US), brought in collaboration with Sonic Rites & Blow Up That Gramophone.
Nordlund’s vision for Kulttuuritalo seamlessly combines arena-level performers, rising stars, and underground culture. Many events have sold out, reaffirming Kulttuuritalo’s position as one of Finland’s most popular venues. Nordlund is a bold and confident Program Director with extensive networks, international experience, and an uncompromising artistic vision. In 2024, Kulttuuritalo hosted 254 public events and welcomed around 200,000 visitors, both figures continuing on an upward trend.
Mikko Merimaa, Program Manager, Tavastia-klubi
Mikko Merimaa is a bold and open-minded promoter who is responsible for maintaining Tavastia's legendary reputation as a credible rock club, while also renewing its program with contemporary and diverse artists. Merimaa skillfully balances tradition and innovation: Tavastia's stage hosts international names, big stars of Finnish music, and new artists, whom Merimaa offers the opportunity to take the next step in their careers.
During the review period, Tavastia hosted 195 ticketed events, of which as many as 40% were sold out. In July 2025, the club reopened after renovations with a sold-out gig by Drake Milligan, and the program featured both international stars such as Alex Warren and Benny The Butcher, as well as Finnish legends from Katri Helena to Kake Randelini. Tavastia has also been the platform from which Jaakko Kulta rose from the Semifinal stage to a sold-out Tavastia in just one year.
Merimaa is a passionate advocate for equality and a promoter of diversity. Under Merimaa's leadership, Tavastia has also provided a space for important social themes, such as a benefit concert for Palestine and an event organized for the Women's Line. Merimaa is not afraid of bold decisions and is the driving force behind the entire Tavastia team.
Reeta Pankka, Promoter, TMH Productions Oy, Jytäkesä Go-Go Oy TMH Productions Oy, Jytäkesä Go-Go Oy
Reeta Pankka is a versatile promoter who works with Bar Loose and festivals such as Jytäkesä Go-Go and LPRHC Fest. Together with colleagues, Pankka is responsible for production and finances, creating events that emphasize authenticity, high-quality music programming, and a warm atmosphere without unnecessary fuss.
During the review period, a significant milestone in Pankka’s career was the sold-out final edition of LPRHC Fest and the remarkable growth of Jytäkesä Go-Go, which drew over 11,000 visitors and received excellent feedback from both audiences and artists. Production updates introduced at Jytäkesä Go-Go made the festival run more smoothly than ever before, allowing Pankka, for the first time, to focus fully on the music during the event.
Pankka's work reflects a deep love for rock and guitar-driven music, which Pankka continues to champion both at Loose and through festivals. Pankka also invests in their own professional development by studying cultural production and expanding the work of TMH Productions. The past year marked a career high: the success of Jytäkesä Go-Go, her own record label activities, and celebrating 10 years of entrepreneurship solidified their position as a key figure in Finland’s live music scene.
3. AGENCY OF THE YEAR
The category rewards the agency that sells programme content in a smooth and successful cooperation with various parties involved, and for whom the long-term promotion of artists' careers in a way that respects welfare and responsible working practices is a priority.
Nominees:
All Day
All Day is a long-term, values-driven booking agency that builds sustainable careers for both established and emerging artists. The company is known for its honest, client-focused approach and its flexibility, even in challenging situations. All Day emphasizes professional collaboration and communication, bringing together the needs of both major and smaller artists into a cohesive whole.
During the review period, All Day surpassed €5 million in revenue for the first time and achieved record-breaking results, all while maintaining a fun and relaxed working atmosphere. The company delivered nearly one thousand shows and made significant investments in tour planning and marketing for its artists. Gasellit, Sexmane, and Karri Koira solidified their positions at the top of the Finnish live scene with sold-out concerts, while Saimaa, good boys, and Bee achieved breakthrough success with sold-out shows across Finland.
As a new venture, All Day successfully brought to the live stage shows by Sami Sykkö and Jorma Uotinen, well known from their podcast. The roster was also expanded with new signings including Maija Vilkkumaa, Ilta, and Asa. The company continues to actively promote equality within the music industry and participates in projects with SOA and LiveFin, strengthening the Finnish live sector as a whole.
Alt Agency
During the past year, Alt Agency & Management has strengthened its position in the Finnish music industry while continuing to build a diverse and vibrant music offering. Autumn 2024 marked the company’s best financial season to date, and in 2025 the focus shifted toward larger projects designed to support long-term artist development.
The agency has also developed more sustainable operating models, emphasizing long-term career support for artists both domestically and internationally. Alt Agency & Management has played an active role in creating safe and inclusive working environments for festivals and events, with artistic freedom, professional support, and community at the core of its values.
Among the year’s key achievements were Arppa’s 30-gig autumn tour, Antti Autio’s sold-out YksinYksin tour, and the successful launch of the first-ever LIVE Cruise, which secured its place on Finland’s annual event calendar. The agency’s flagship event, Festivaali, sold out with a record-breaking 11,000 visitors in August. In addition, Alt Agency & Management celebrated its 10th anniversary, further cementing its reputation as a trusted and visionary agency within the Finnish music scene.
Dex Viihde
Dex Viihde is an independent Finnish booking agency, known as a reliable and straightforward partner in the live music industry. Its strengths lie in decades of experience, precise financial management, and a diverse roster of leading Finnish artists, enabling the company to deliver tours efficiently and ensure full calendars for its performers. In October 2024, Dex Viihde celebrated its 40th anniversary with a special event at Lutakko in Jyväskylä.
During the review period, the agency has produced several major tours and concerts, including Jarkko Martikainen’s 20th anniversary tour, Kaseva’s 50th anniversary tour, Viitasen Piia’s Ihmisen aika tour, and the joint tour of Emma Salokoski Voices and The Spooky Men’s Chorale. Dex Viihde also launched the album release tour for Ne Lintuizet and organized other significant events such as the Heikki Silvennoinen memorial concert and Ronn Moss’s tour.
In addition to its core business, the company actively contributes to the future of the music industry by participating in the activities of the Finnish Promoters and Agents Association and by supporting the well-being of its employees through measures such as professional supervision. Combining deep experience, strong expertise, and a friendly, flexible working culture, Dex Viihde is recognized as a respected and influential player in the Finnish live music field.
Live Nation Agency
Live Nation Agency is a high-quality and versatile booking agency with a strong focus on developing artists’ careers and live opportunities. The agency works with both festival headliners and club acts, representing artists across nearly all genres. This year, the roster has expanded with new names such as Pete Parkkonen and Mikael Gabriel, while the offering in electronic music has also grown significantly.
During the review period, Live Nation Agency has emphasized long-term career development, tailored touring strategies, and comprehensive support for its artists. Each concert is executed in line with the artist’s brand and vision, combining traditional booking with extensive marketing and promotional efforts. International networks and resources further strengthen opportunities for success beyond Finland’s borders.
The agency’s values center on responsible career building, artist well-being, and promoting diversity and equality within the music industry. Among the leading domestic names on its roster are Anssi Kela, Olavi Uusivirta, Samu Haber, ALMA, Sara Siipola, Ultra Bra, Dingo, and Jannika B. Live Nation Agency’s long-term commitment to supporting artists’ success is clearly reflected in its strong results and live performance numbers.
Team Agency
Team Agency is a rapidly growing Finnish booking agency built on strong values, teamwork, and an artist-centered approach. The company represents 57 artists, including Gettomasa, Mirella, ANI, Ares, Ege Zulu, Evelina, Jaakko Kulta, and TUULI. Known as a reliable and long-term partner, Team Agency supports artists’ career and live performance development in a sustainable and responsible way, while keeping quality and results at the forefront.
During the review period, several of Team Agency’s artists made significant career leaps: Mirella’s debut tour sold 17,300 tickets, Ares’s career entered a breakthrough phase, ANI became a household name, Jaakko Kulta made his mark at festivals as well as Tavastia, and TUULI continued her steady growth as a rising pop star. The company has also excelled in discovering and nurturing new talent, with Ege Zulu and SHRTY standing out as prime examples.
Team Agency actively contributes to the future of the music industry by emphasizing diversity, equality, and anti-racism in its operations. The company is committed to building safe working environments and career opportunities for all artists while strengthening the presence of rap, pop, and other genres in Finland. Its combination of a humane value base and strong business results makes Team Agency a key player in the development of the Finnish live music scene.
4. VENUE OF THE YEAR, BIG (pax yli 2000)
Venue of the year focuses on diversity of programming and performers, and brings the diversity of music to the forefront in an unprejudiced way. At the same time, the venue has succeeded in reaching its audience. The nominee also invests in the sustainability and safety of events, both financially and in terms of material and non-material assets.
Nominees:
Allas Live
Allas Live has emerged as Helsinki’s premier outdoor venue, offering diverse and high-quality programming summer after summer. It is one of the few central Helsinki venues to host all-ages concerts, and its prime location has made it an iconic city landmark.
During the review period, Allas Live significantly expanded its lineup, featuring both domestic and international artists. Many concerts sold out, and the events received highly positive feedback from audiences.
Allas Live has successfully combined a stunning location, high-quality production, and varied programming, making it a summer highlight in Helsinki and an important player in Finland’s live music scene.
Helsingin Kulttuuritalo
Muse performed at Kulttuuritalo on June 12, 2025. Organized by Live Nation, the concert was a one-of-a-kind musical experience that will go down in history. Seeing Muse—an act that usually fills stadiums—play in an intimate setting for fewer than 2,000 people created a rare and powerful connection between the band and its fans. The show focused on the essentials: virtuosic musicianship, world-class songs, and pure presence, delivering an unforgettable experience.
Under its new operator ASM Global, Kulttuuritalo has nearly doubled its turnover while enhancing customer experience, increasing occupancy, and improving financial results. The venue is renowned for its iconic status, unique design, top-tier sound system, and professional staff.
Thanks to long-term and ambitious development efforts, Kulttuuritalo has become one of Finland’s most popular and sought-after event venues. It seamlessly combines intimate experiences with large-scale international productions and a diverse program offering. In 2025, Kulttuuritalo welcomed approximately 200,000 visitors and strengthened its position at the forefront of Finland’s live events scene.
Logomo
Logomo has strengthened its position as one of Finland’s leading and most versatile event venues. During the review period, the venue hosted over 1,000 events, attracting more than 300,000 visitors. Logomo’s skilled staff and adaptable spaces allow for both intimate concerts and large-scale events with audiences of up to 3,500, with customer satisfaction remaining at an excellent level.
Over the past year, Logomo has showcased top domestic artists and international acts, expanded its audience base, and created new career opportunities for performers. Innovative event concepts, flexible spaces, and state-of-the-art technical solutions have enabled high-quality and immersive performances across genres, while collaboration with the City of Turku and the Turku Music Festival has deepened the venue’s cultural significance.
During the review period, Logomo has promoted sustainable development in the music industry, responsible production practices, and accessibility, solidifying its role as the heart of Turku’s cultural life and as a nationally and internationally significant music and event center.
Nokia Arena
Nokia Arena has emerged as the new powerhouse of Finland’s live music scene and the most modern arena-class venue in the country. It has revitalized arena operations by hosting a wide range of technically sophisticated events throughout the year.
The arena’s strengths lie in its skilled teams, flexibility, and outstanding logistical execution, which make event production seamless for artists, organizers, and audiences alike. Nokia Arena delivers unforgettable live experiences and has firmly established itself as Finland’s premier venue for large-scale concerts in the 2020s.
Events such as UMK have drawn large crowds and received extensive positive feedback. With its versatility and aesthetic appeal, the arena has become a favorite among both artists and visitors. Nokia Arena is the perfect combination of a venue and an organizer’s dream.
Tampere Hall
Tampere Hall is a versatile and internationally respected concert and event venue, offering a program that transcends genres while combining artistic ambition, accessibility, and responsible business practices. From August 2024 to July 2025, the hall hosted around 300 music events with performers from over 20 countries. The large-scale production of The Lord of the Rings attracted 63,000 attendees, while children’s and youth programs reached over 37,000 participants in free events.
Tampere Hall provides space for both established and emerging artists, including performers with disabilities and those from minority backgrounds. In 2024, the venue welcomed more than 552,000 visitors, with a utilization rate of 89% in the Main Hall. Its carbon-neutral and sustainable operations, solar power plant, use of organic products, and award-winning safety measures are evident in every event.
Tampere Hall promotes the future of the music industry through its programming, audience engagement, and international networking. The venue commissions and presents new works, supports early-career artists, cultivates future audiences with youth concerts, and offers accessible free events. At the same time, it actively collaborates within national and international networks, fostering sustainable and diverse vitality in Finland’s live music scene.
5. VENUE OF THE YEAR, SMALL (pax alle 2000)
Venue of the year focuses on diversity of programming and performers, and brings the diversity of music to the forefront in an unprejudiced way. At the same time, the venue has succeeded in reaching its audience. The nominee also invests in the sustainability and safety of events, both financially and in terms of material and non-material assets.
Nominees:
Krapin Paja
Krapin Paja Tuusulassa tarjoaa ainutlaatuiset puitteet kulttuurielämyksille. Rohkeat kuratoinnit, tiivis yhteistyö alan eri toimijoiden kanssa ja lämminhenkiset illat tekevät Pajasta paikan, jonne palataan. Loppuunmyydyt Krapin Puutarhajuhlat, täydet klubit ja puistokonsertit osoittavat, että kohderyhmä tunnetaan. Pajan huipputekniikka ja vastuullisuus yhdistyy kohtaamisiin ja autenttiseen kädenjälkeen, ympäri vuoden. Paja on kulttuuritalo, joka jatkaa Tuusulan Rantatien tarinaa.
Tila on suunniteltu monikäyttöiseksi ja se palvelee musiikin lisäksi teatteria, sirkusta ja muita tapahtumia. Pajalla on esiintymislava, erinomainen ääni- ja valotekniikka, kattava backline, valkokangas, loistava akustiikka ja ravintolapalvelut. Tilan kapasiteetti on 50–250 henkilöä, ja se tarjoaa intiimin mutta korkeatasoisen tapahtumakokemuksen. Krapin Pajalla on tarkastelujakson aikana esiintynyt mm. Anssi Kela, Maustetytöt ja Samuli Putro, jotka kaikki olivat loppuunmyytyjä. Myös Heikki Silvennoisen 70-vuotisjuhlakeikka järjestettiin Krapin Pajalla. Henkilökunta on saanut toistuvasti kiitosta luotettavuudestaan ja ammattitaidostaan sekä artisteilta että yleisöltä.
Kulttuuritehdas Korjaamo
Korjaamo has established itself as a significant event venue in Helsinki, uniquely combining high-quality production, cultural diversity, and social responsibility.
The venue has reached new audiences, developed its production processes, and strived to better meet the evolving needs of live music audiences. Korjaamo aims to be safe, accessible, and approachable for both its visitors and staff, with a particular focus on environmental responsibility, achieving the EcoCompass environmental certification in May 2025.
The 2024–2025 year has been exceptionally successful across all metrics, with continued growth and a stabilized operational foundation. The increased number of events has provided work opportunities for artists and live-event professionals, while technical and functional improvements have enabled the creation of new live music events and concepts. Korjaamo is known for its continuous development, diverse programming, and high-quality productions, making it a respected and sought-after venue for both audiences and artists.
Möysän Musaklubi
Möysän Musaklubi is a 720-capacity live club located on Hämeenkatu in the center of Lahti, which celebrated its 15th anniversary in 2025. The club has earned high acclaim from both audiences and artists, hosting 70 different performers during the review period across genres ranging from jazz and metal to rap and pop.
Highlights of the year included PMMP’s comeback club show in December 2024. In October 2024, the club was recognized by Radio Suomirock listeners as the best club in Finland. Möysän Musaklubi also hosted the first event for the Finnish Metal Music Association, the Rage on Stage festival in May 2025, which featured a seminar for emerging bands. The club focuses on showcasing up-and-coming artists and provides a safe and inspiring environment for music enthusiasts, professionals, and audiences alike. In a short time, Möysän Musaklubi has become one of Finland’s most significant and respected live venues.
Tavara-asema
Tavara-asema is a 1,200-capacity venue in Tampere that has quickly emerged as a nationally significant and attractive arena. It is known for its diverse programming, strong value base, and safer event experiences, highlighted by events such as the queer-culture–celebrating [KVÄÄR] events and the Keikkakaveri concept.
During 2024–2025, Tavara-asema hosted numerous sold-out concerts and international tours, and following the renovation of Tullikamari, it demonstrated its ability to expand operations responsibly. Its historic atmosphere, high-quality production, and professional staff make it a rapidly rising example of a modern live arena.
Tavastia
Tavastia is a 55-year-old iconic live venue in Helsinki, renowned for its excellent sound quality, diverse programming, and intergenerational experiences. In 2024, Tavastia hosted 200 events, over a third of which sold out. The newly opened terrace enhanced comfort and the overall live experience. The venue is known for its bold programming, where artists as varied as Katri Helena and Satanic North can perform on the same weekend, and shows for underage audiences are seamlessly integrated with adult concerts.
6. THE EVENT OF THE YEAR
This category rewards the event that has brought particular relevance and experience to its audiences. The event has focused on safety and environmental sustainability and has been not only an experience for its audience, but also a safe, enjoyable and well-organized event for all those who have worked on it.
Nominees:
Allas live 2025 gigs
During the summer of 2025, Allas Live solidified its position as Helsinki’s premier summer event venue. Its unique waterfront location, combined with top-tier technical production and services, created an immersive experience for audiences while allowing both domestic and international artists to perform at their best. The season’s program was diverse and high-quality, featuring sold-out concerts by acts such as Skunk Anansie, Lauri Haav, Sub Focus, Vesterinen with his band, and HOV1, with ticket sales surpassing those of the previous year.
Despite a challenging economic climate, Allas Live’s concerts remained accessible and appealing, showcasing both established names and emerging artists. The increase in age-unrestricted shows enhanced concert experiences for younger audiences and strengthened the venue’s brand. Summer improvements, including more evenly distributed sound pressure and portable toilets connected to the water system, enhanced the audience experience, while the skilled production team ensured successful performances from the artists’ perspective.
Allas Live has long provided artists with a professionally produced performance environment and access to a diverse audience. Summer 2025 demonstrated how a high-quality program, state-of-the-art technical setup, and excellent services come together to deliver an unforgettable summer experience for both visitors and performers.
Apulanta & Symphony Lahti, Nokia Arena
The joint concerts of Apulanta and Sinfonia Lahti at Nokia Arena on October 25–26, 2024, were musical experiences that marked highlights in both parties’ careers. Over two consecutive sold-out evenings, the arena became the stage for an extraordinary collaboration between the rock band and the symphony orchestra. Technically and visually, the concerts featured top-tier stage design, lighting, and audiovisual elements, creating a seamless fusion of rock energy and symphonic grandeur.
The events attracted wide national media attention and brought together diverse audiences — fans of rock and classical music as well as new listeners—demonstrating how different genres can find common ground. The two Apulanta & Sinfonia Lahti concerts left a lasting impression on the audience and strengthened the reputation of Finnish live culture.
Laukko Summer 2025 Park Concert Series
Laukko Summer 2025 concert series took place from June 12 to August 17, continuing Laukko Manor’s long tradition of offering enchanting summer experiences for music lovers. Over nine summer weeks, 24 top artists performed concerts and shows that gathered more than 60,000 visitors to enjoy high-quality programming, a relaxed and homely atmosphere, and the manor’s excellent food. Set against the beautiful shores of Lake Pyhäjärvi, the series created a unique setting and perfect backdrop for summer days filled with music and art.
The popularity of the events was once again reflected in the sold-out Laukko Passes, which were snapped up quickly as usual. The series featured a diverse program across multiple music genres and succeeded in connecting its audiences with intimate, memorable live experiences in the heart of nature. Laukko Summer 2025 once again reinforced the Manor’s position as a major summer concert destination, where quality, atmosphere, and audience engagement come together.
Muse at House Of Culture
Muse performed at Kulttuuritalo on June 12, 2025. Organized by Live Nation, the concert was a one-of-a-kind musical experience that will go down in history. Seeing Muse—an act that usually fills stadiums—play in an intimate setting for fewer than 2,000 people created a rare and powerful connection between the band and its fans. The show focused on the essentials: virtuosic musicianship, world-class songs, and pure presence, delivering an unforgettable experience.
The event stood out from international arena and festival performances, showcasing Kulttuuritalo’s value as an extraordinary venue. Tickets sold out within seconds, and those in attendance felt they were part of music history. The concert was a successful blend of surprise, exclusivity, intimacy, and exceptional artistry—making it one of the highlights of Finland’s 2025 music calendar.
Contest for New Music 2025
The Uuden Musiikin Kilpailu 2025 at Nokia Arena on Saturday, February 10, 2025, was an extraordinary experience that exceeded expectations and cemented its place as one of Finland’s most significant music events. The event was more than just a UMK show — it was a full-day experience, including a sold-out dress rehearsal, the evening’s live show with pre- and after-parties, and numerous side programs such as UMK karaoke and discos. It created a unique UMK bubble where the audience experienced community and joy in a safe environment. Tickets sold out within minutes, and attendees came from over 20 countries.
Services and logistics executed in partnership with sponsors ran flawlessly, and the event organizers from Yle Viihde’s UMK team, together with the Sports and Events Department, succeeded in creating an experience where interactions between artists and fans felt natural and unforgettable.
UMK25 generated an estimated €1.4 million for Tampere, boosted tourism, and brought international exposure, all while keeping its carbon footprint low. The event represented a new kind of inclusive, equitable festival culture, welcoming everyone as they are. UMK25 was a holistic, world-class experience that combined music, entertainment, and community in an exceptional way.
7. FESTIVAL OF THE YEAR
This category rewards a festival that has been particularly successful in its programming, communication, production and finances, and has brought something new to the festival culture and field. The production has been ecologically sustainable, safe, financially balanced and transparent.
Nominees:
Blockfest
Blockfest is the largest hip-hop festival in the Nordic countries and has firmly established itself among Finland’s biggest festivals since its inception in 2008. The festival is renowned for its well-functioning event area, high-quality programming, and meticulously organized productions. For many young attendees, Blockfest may be their first festival experience, making it a significant contributor to the music industry by offering youth a positive and memorable introduction to festival culture.
The 16–17 August 2024 Blockfest sold out, including the Nokia Arena afterparty, with a total weekend attendance exceeding 80,000. Visitor satisfaction surveys highlighted feelings of safety, smooth organization, and top-tier programming. The festival atmosphere was perceived as inclusive and youth-oriented, blending uncompromising production, enthusiasm, and humor, especially in marketing and communication.
Blockfest 2024 also demonstrated remarkable adaptability: when a headliner canceled, Gunna was quickly secured as a replacement, and 21 Savage performed in Finland for the first time. The festival’s significance to both the Finnish and Nordic hip-hop scene is indisputable, having grown from a small enthusiast project into an internationally recognized major event. While continuing to enhance technical and visual aspects, the festival has maintained its core focus: delivering a world-class experience for the audience.
Festivaali
Festivaali at Pyynikki in Tampere has successfully maintained an appropriately sized and enjoyable event venue, providing attendees with a pleasant experience without overcrowding or long lines. The event took place on the shores of Pyynikki and was organized in collaboration between Alt Agency and Lördag, offering a broad and diverse program alongside other summer festivals in the region.
A key achievement was that tickets sold out entirely without any paid meta-marketing, demonstrating the festival’s strong appeal and loyal audience. Organizers have also prioritized the well-being of artists and staff, offering fair contracts and carefully considering workload and rest. The combination of high-quality programming, controlled capacity, and attentive personnel management makes Festivaali an exceptionally successful and sustainable event concept, continuing to grow and attract audiences without major marketing investments.
Harmaa Rinne 2025
Harmaa Rinne took place in Ruka on March 28–29, 2025. This unique winter festival successfully delivered a high-quality and diverse musical experience in an exceptional setting. Held for the second time, the festival grew both in terms of content and audience size, demonstrating that impactful and meaningful festivals can be organized during winter just as they are in the summer season.
A major success was the approximately 40% increase in audience compared to its inaugural year. Harmaa Rinne has established a new concept in the music industry: a winter festival that does not compete with the crowded summer calendar but creates a completely new need and experience at a different time of year. The festival offers both artists and attendees a distinctive experience that stands apart from traditional festival offerings.
The event’s impact is significant locally and within the wider music industry. Its economic effect on the Ruka and Kuusamo region is estimated at €1.3 million, while also generating new business opportunities and strengthening the area’s cultural offerings.
Jytäkesä Go-Go
Jytäkesä Go-Go, held on July 25–26, 2025, clearly stood out among Helsinki festivals with its original and focused concept, emphasizing the music itself without unnecessary embellishments or side activities. This year marked the festival’s fourth edition, and the program was executed exactly as the organizers had envisioned, offering a diverse and high-quality experience in which every festival-goer found something inspiring.
The festival broke its previous attendance record, welcoming over 11,000 participants without any incidents. The event area and facilities received high praise, and the production ran even more smoothly thanks to improvements made to previous years’ operational models. Jytäkesä Go-Go is one of the few festivals in Finland dedicated to guitar music, featuring a mix of new and established, well-known and lesser-known artists, creating a unique and diverse lineup.
The festival received coverage not only in music media but also on Yle, in Helsingin Sanomat, and Kauppalehti, all of which published positive pieces. Feedback from performers was also excellent, highlighting the festival’s strong reputation among artists. The Jytäkesä festival magazine, produced in collaboration with Stiletti Magazine, was highly successful, and the free distribution sold out quickly.
Kaustinen Folk Music Festival
The Kaustinen Folk Music Festival 2025, held from July 13–19, once again proved to be an exceptional and significant event both in Finland and internationally. The festival exceeded its audience targets: total attendance grew by 5% compared to the previous year, and the number of tickets sold increased by 10%. As the largest folk music event in the Nordic countries, Kaustinen attracted a broad and diverse audience, including children, youth, and adults. A notable success was the introduction of a new youth ticket for ages 16–21, which boosted young people’s participation and strengthened the sense of community. The festival provided a safe and inclusive environment where everyone could enjoy music and a positive atmosphere without the risks of substances or disturbances.
The 2025 festival theme, Migration, served as a consistent guiding thread in both the artist lineup and side programming, offering fresh perspectives on mobility and cultural exchange. The festival blended tradition with modernity while promoting appreciation for cultural diversity. It enabled fans and both domestic and international artists to connect in a low-threshold setting. International networks were strengthened significantly, especially through the European Folk Network (EFN) seminar, and the festival secured a seat on the EFN board, creating new opportunities for influence and international collaboration.
LABEL & PUBLISHING
1. MUSIC PUBLISHER OF THE YEAR
This category rewards a music publisher that has been determined to promote the careers of artists and the diversity of Finnish music.
Nominees:
Elements Music
Elements Music is an independent publishing house that strongly believes in its own values, and its achievements over the past year are testament to its exceptional work. During the review period, nearly 400 songs written or co-written by Elements artists were released, nearly 40 of which were performed by international artists.
Elements' writers have played a key role in the success of several new breakthrough artists. OLGA, Sara Bee, and Goldielocks, who rose to fame through UMK, are examples of artists whose success Elements has helped build. Goldielocks' Made Of rose to number two on the radio charts as the first English-language Finnish song in 15 years.
The past year also brought numerous hits and awards: BESS feat. Käärijän Kaistaa, OLGAn NRO1BÄMÄ and the Emma Award for the band KUUMAA. In addition, Pehmoaino's album, written and produced by Topi Kilpinen, received widespread recognition, and the Saimaa album voted Iskelmä of the Year, was also written by Elements.
Success was also achieved elsewhere: for example, Helsingin Sanomat's Maasta taivaaseen campaign and Sahtiamovie used Elements' music. Through these widespread successes, Elements Music has proven itself to be one of the most versatile and significant publishers in the Finnish music scene.
HMC Publishing
HMC Publishing has established itself at the forefront of the Finnish music scene. Over the past year, the company's songwriters and producers have dominated streaming and radio charts with exceptional success – at its peak, up to half of Spotify's Top 50 list was written by HMC artists. Their productions have been featured on both the biggest domestic hits and the most successful albums, with achievements including Averagekidluke's DENIM, Isac Elliot's Vanhasta uuteen DENIM, Isac Elliotin Vanhasta uuteen and numerous radio hits such as BESS's Kaistaa and Goldielocks' Made Of.
The year 2024 has also brought HMC significant recognition: awards at the Emma Gala for Music Maker of the Year, Producer of the Year, and Song of the Year. In addition, HMC's songwriters were responsible for most of the songs in the New Music Competition and have been involved in creating international hits such as KAJ's Bara Bada Bastu.
Long-term work, professional operations, and an inspiring culture of collaboration make HMC Publishing a publishing house that has taken Finnish music-making to a new level.
Kaiku Songs
Kaiku Songs is a music publishing company based in Kruununhaka, Helsinki, whose roster of around 30 songwriters and producers boldly combines contemporary sounds with traditional songwriting. Kaiku Songs is known for its strong belief in young artists: a recent example of this is Mats "Fidi" Andersen, who achieved his first Spotify number one with Averagekidluke's hit Vihaa mua Vihaa mua together with Wille Mannila.
Kaiku Songs' trusted songwriters have been involved in successes both domestically and internationally over the past year. Senni Rantanen wrote most of Mirella's successful album, Tommi Kaukua's own 10 000 tuntii 10,000 tuntii rose to third place on the radio charts, and Ares has achieved chart success with his Apathiaalbum. Internationally, Jurek's NCT Dream Rains in Heaven reached number 37 on the US radio charts and has been streamed over 30 million times, while the same band's song Beatbox has already surpassed 100 million streams.
Kaiku Songs offers songwriters a versatile and inspiring home base where everyone can shine as themselves – and the results are visible on both domestic playlists and international arenas.
Sepon huone
Sepon Huone offers its creators an exceptional working environment that focuses on both creative freedom and the well-being of its creators. Thanks to its small roster, every artist has opportunities for new assignments and collaborations, and artists are actively brought together with other artists and music industry professionals.
The strength of the publishing house is based on the decades of experience of Aku Rannila and Saara Törmä, as well as the success of the new generation. For example, Emmi Hakala has been nominated for Musician of the Year at the Emma Gala, and Sepon huoneen artists have also been recognized at the Music Publishers' Awards Gala in several different genres. During the review period, approximately 30 works were released, including gold-streamed songs and several Top 100 radio hits, such as Sara Siipola's PaskanaMinttu's Mokaamisen maailmanmestariKatri Ylander's Elämä on Mira Luoti's Ihan vaan ihminen.
Sepon huone carries out its publishing work in a sustainable, long-term, and successful manner, offering its artists a safe and inspiring environment in which to grow and succeed.
2. A&R PERSON OF THE YEAR
This category rewards an A&R professional who has made interesting and bold artist choices and developed artists' careers with a long-term approach.
Nominees:
Fredi Lunden, Warner Music Finland
Fredi Lunden is an A&R with an exceptional ability to discover and nurture superstars. Lunden’s artist roster is impressive, including Isac Elliot, Averagekidluke, William, and KERZA. Lunden is known for his visionary approach, their ability to manage large projects, and close collaboration with artists and their teams.
Over the past year, Lunden's artists have achieved significant success both domestically and internationally. Isac Elliot's album Vanhasta uuteen went double platinum even before its release, and subsequent singles such as Oma vika, Sata enkelii and Ms. Bad rose to the top of Spotify's charts. Averagekidluke's career has been fast and successful: DENIM and YUNO dominated the charts immediately upon release, and singles such as Focus, Vihaa mua and Diva garnered millions of streams and Emma nominations.
Under Lunden's guidance, William and KERZA have also successfully launched new styles and image concepts, and every artist on Lunden’s roster has achieved remarkable success in streaming and radio play. Lunden's work has made these artists some of the most listened to in Finland, and their songs have established themselves at the top of the domestic charts,
Lunden's strength lies in comprehensive A&R work: Lunden supports artists in song conceptualization, production, and the development of live gigs and performances, while creating an inspiring and trusting environment for building success.
Gabi Hakanen, Vallila Music House
Gabi Hakanen is a seasoned professional who works determinedly to advance artists' career plans, combining her love of music with content production. Hakanen's strength in the A&R profession is ability to respond to the demands of the day in both radio and streaming, and Hakanen supports artists holistically in their careers.
From August 2024 to August 2025, artists released under Hakanen's guidance have included Irina, Kielletty Ruusu, Rebekka Holi, Tommi Läntinen, Radio Rock Band, and Haloo Helsinki! Established artists have strengthened their position at the top of the domestic music scene, while new signings are interesting and up-and-coming names.
Haloo Helsinki's latest hit, Gardenia has remained on Spotify's Top 50 list since its release and is the second most played domestic single of the year. The band's number of followers on TikTok has grown significantly, and material published from gigs and other events has garnered hundreds of thousands of views. The number of Spotify followers has grown to over 620,000 monthly followers.
Hakanen is also involved in developing new international projects, such as The 69 Eyes' upcoming contract. Hakanen's work combines decades of experience in artist-driven work, the ability to nurture talented creators, and a visionary approach to building artists' success. Under Hakanen's leadership, Vallila Music House is confident that both established and emerging artists can develop and succeed in today's rapidly changing music industry.
Heikki Puhakainen, Kaiku Entertainment
Heikki Puhakainen is an A&R professional who has guided and developed nearly twenty artists at Kaiku Recordings. Puhakainen is known for a determined approach to work, broad musical expertise, and the ability to support artists in finding and strengthening their own voice.
Under Puhakainen’s guidance, artists have achieved significant success: Ares has become one of Finland’s most streamed artists, and the track Menestys on paras tapa kostaa has been listened to over 16 million times on Spotify. has surpassed 16 million streams, reaching double platinum. Jore & Zpoppa’s Monsteri album Monsteri has also reached double platinum, and Asla Jo has emerged as a strong and distinctive figure in indie pop. Additionally, Elastinen’s EK2album stands as a testament to the results of Puhakainen’s long-term collaboration in the field of traditional rap. New artist launches, such as KAUKUA, have seen an exceptional start: the debut single 10 000 tuntia became the third most played song on Finnish radio.
During the recent review period, artists under Puhakainen’s direction gathered over 215 million streams, which is twice the number compared to the previous year. Puhakainen builds a positive and trusting atmosphere, guiding artists holistically, from chord progressions to live performances, and combines a gentle approach with high-level professionalism.
Ninni Wetterstrand, Playground Music Finland
Ninni Wetterstrand has recently focused particularly on supporting female artists. Wetterstrand's roster includes The Rasmus, Uniklubi, Vahtera, Luukas Oja, and Saga Mast. New signings include Sini Yasemin and TINA. Wetterstrand has been involved in creating the new Mimmi Label, which showcases young talent. Over the past year, Wetterstrand's artists have had a strong presence on domestic radio playlists.
Over the past year, Wetterstrand's artists have had a strong presence on domestic radio playlists. Kemopetrol made a comeback with the release of an album and an EP, and TINA has quickly risen to become one of the most followed artists on TikTok with over 30,000 followers. Vahtera, on the other hand, participated in Music x Media's Writing a Hit Song concept, in connection with which Kilsoja released on Valentine's Day 2025.
Wetterstrand is also active internationally. Wetterstrand works in Playground Music's Nordic A&R team and is involved in projects such as The Rasmus, Ida-Lova, and Eagle-Eye Cherry. Ninni Wetterstrand's long-term work, ability to discover new talent, and diverse international presence make him a significant influencer in the Finnish music scene.
Pekka ”Pequ” Nieminen, Warner Music Finland
Pekka “Pequ” Nieminen is one of Finland’s most experienced and respected A&R professionals. Nieminen is known for his long-term, humane, and comprehensive work with artists, and under their guidance, many of the most famous names in Finnish music have grown into strong and original artists.
Nieminen’s collaboration with Ellinoora began in 2011. Ellinoora’s Osuma song was the second most performed song in Finland in 2024, with 24 million streams in 12 months. The collaboration with Suvi Teräsniska, which began in 2006, is still active, and over the past year Teräsniska has completed three successful tours and numerous sold-out concerts. Iltalaulujaalbum has been streamed 36 million times in the last 12 months. Nieminen has also been A&R for the Katrin Helena artist project since 2011. In addition, Nieminen has been involved in reviving the dance hall culture of the band Komiat: Kaihosielu rose to the Spotify Top 10 and the band's concerts sell out in minutes.
Thanks to Nieminen, younger artists such as Mikko Harju and Aliisa Syrjä have also risen to prominence, and their releases have become streaming successes and sold-out gigs. Nieminen creates a safe and trusting atmosphere for their artists, where creativity and long-term development go hand in hand.
3. MAJOR LABEL OF THE YEAR
The category is awarded to the major record label that has kept its eyes and ears open over the past year, managed to innovate in line with the times and released interesting and diverse music.
Nominees:
Sony Music Finland
Over the past year, Sony Music Finland has strengthened its position as a trendsetter and phenomenon builder in the Finnish music industry. The success of its artists has been exceptional: Sara Siipola cemented her place at the top of the Finnish pop charts with her album Sanon sen nyt ääneen, HUGOn debyyttialbumi Kehykset garnered over 56 million streams and produced numerous gold and platinum hits, and Goldielocks became a UMK phenomenon with her genre-bending pop. New generation names such as Senya, Pihlaja, and Sliki have also rapidly grown their audiences.
Sony Music has successfully combined the resources and expertise of a global record company with local market knowledge. The cornerstone of the company's operations is long-term work with artists and music-driven thinking. Over the past year, the focus has been on strategic artist development, long-term A&R work, an active presence on social media, and diverse collaborations with influencers, media, and brands.
Universal Music Finland
Universal Music Finland has undergone a transformation over the past year, while retaining its warm and humane working community. The record company promotes artist projects with visionary and long-term passion. The company's people- and well-being-oriented approach is evident in everyday life: artists are treated as individuals, and their satisfaction and success are always a priority. The reduced roster allows for full focus on the artists, and the team supports each other in everything. Universal is known in the industry as a reliable, warm-hearted, and innovative partner.
The company is home to Finland's brightest pop stars of today, such as Mirella, BESS, KUUMAA, Robin Packalen, as well as new names of the future, such as Minttu, Davy, and Juuna Chill. Universal has also succeeded in bringing international pop back to the top of the charts, for example through Taylor Swift, Billie Eilish, Eminem, and Sabrina Carpenter.
There have been plenty of success stories in Finnish music: Mirella's historic debut album made her the biggest pop name in Finland during the year, KUUMAA has grown from a small band to an arena-level ensemble, and Nelli Matula succeeded in UMK and remained the most played song on the radio for over ten weeks. From Universal's perspective, 2025 got off to an impressive start at the Emma Gala, where the company's artists won a total of eight awards.
Warner Music Finland
Warner Music Finland is Finland's largest music company, combining a record label, talent agency, and publishing company, while offering opportunities for diverse releases across different genres. Over the past year, the company's artists have dominated Spotify's Top 200 chart with exceptional strength. Warner has succeeded in both breaking new talent, such as Averagekidluke and emma & matilda, and elevating established pop stars, such as Turisti, ABREU, and Jenni Vartiainen, to the top spots.
Warner's domestic roster combines established superstars and promising newcomers, while its international lineup brings major global stars to Finland. The albums and singles released during the year have garnered record numbers of streams and radio success: Turisti rose to become Finland's most listened-to rap artist and won Rap Artist of the Year Emma, Emma & Matilda became a TikTok phenomenon with their song Sisko, Averagekidluke's album DENIMgarnered over a million streams on its release date, and Isac Elliot's Vanhasta uuteen album quickly rose to become the top domestic release of the year.
The year 2025 has shown that Warner Music Finland combines exceptional market success, a diverse artist roster, and people-oriented management, while maintaining a focus on the development of artists who are successful both domestically and internationally.
4. INDIE LABEL OF THE YEAR
The category rewards the indie record label that has released interesting and diverse music, kept its eyes and ears open and brought something culturally significant and unique to the Finnish and possibly international music scene. The company's business is financially sustainable and growth-oriented.
Nominees:
Dödstil
In the spring of 2025, Dödstil cemented its position as a bold and versatile indie label. During a busy release period, the small but inventive record label released seven albums and several singles in various genres. The release season was a success, and long-term plans for developing the roster and refining operating methods progressed as planned.
The company has brought new voices and artists to the fore, released music in Finnish, English, and Swedish, and supported more marginal Finnish rap, which is rarely heard elsewhere. Dödstil has worked both behind the scenes and in the public eye to support artists, promoting continuous and fair artistry.
The online store has been streamlined, marketing and sales have been developed to be more effective, and cooperation has been established with domestic distributors, record stores, and concert promoters. All albums received an exceptionally large production and marketing budget by current indie standards, but the company still managed to achieve significant results. A new success story is Good Boys, who proved that a completely indie roster can achieve great popularity and an active gig calendar.
Dödstil is led by Matti Salminen and Samppa Rinne, and the company's roster includes good boys, Jodarok, JV, Finska Snubben, Kolaus, Slicerrr, Kalafelat, Felabay, Hyrysysy, and Decent Son.
Kaiku Entertainment
Kaiku Entertainment has demonstrated an exceptional ability to combine bold musical vision, economic growth, and cultural influence. The record company is entering a new era and has purposefully revamped its brand in a fresh direction. Kaiku serves as a home base for beloved legends such as Juha Tapio, Maija Vilkkumaa, and Anssi Kela, while also actively creating new star stories for the Finnish music scene.
Success stories during the review period include Ares, Jore & Zpoppa, and KAUKUA. Ares' second album, APATHIA has been in the top three of the Official Album Chart for over half a year and has been streamed enough times to qualify for double platinum status. The smash hit Menestys on paras tapa kostaa has been listened to over 16 million times on Spotify. has been listened to over 16 million times on Spotify. Jore & Zpoppa have made their way to the top of Finnish-language trap, and Monsteriwas awarded double platinum. KAUKUA's debut single 10 000 tuntii launched the artist's career in an exceptional way, and the song is currently the third most played on the radio, quickly streaming platinum.
Kaiku has also been successful in releasing albums by established top artists, including Elastinen (EK2), Mariska (10) ja Anssi Kela (Kaikki tiet joita kuljinThe company's catalog has doubled in streaming numbers compared to the previous corresponding period. Kaiku's success in the indie field competes with major record companies, which shows that ambitious and high-quality work pays off even in a highly competitive market. Kaiku's success in the indie field rivals that of major record companies, proving that ambitious, high-quality work pays off even in a highly competitive market.
Playground Music
Playground Music is the largest independent record label in the Nordic countries, and within the past year it has significantly expanded its operations. A major investment has been the launch of a new label, Lördag, which added over 15 new artists to its roster. Playground represents artists such as The Rasmus, Sini Yasemin, Jaakko Laitinen & Väärä Raha, Luukas Oja, Saimaa, Yona, Maustetytöt, and Ursus Factory.
This expansion has also enabled the hiring of new employees and strengthened the company’s overall capacity. The Playground roster has seen notable successes, including artist Lage, who recently reached #1 on Spotify’s Top 50 chart with the hit single Mun Type.
PME Records
PME Records is a pioneer in Finnish indie music, combining bold artistic choices, strategic work, and significant streams. During the review period, the company released a total of 44 releases – 5 albums, 1 EP, and 38 singles – and garnered nearly 250 million streams. PME's roster includes JVG, Lauri Haav, OLGA, Ege Zulu, Bizi, Joalin, and DJ Kridlokk, whose projects have achieved streaming, radio, and Emma success. Lauri Haav broke the daily streaming record with his single Toisessa elämässä, which streamed nearly double platinum in less than four months.
Lauri Haav broke the daily streaming record with his single Toisessa elämässäwhich streamed nearly double platinum in just under four months. Ege Zulu rose to the top of the indie scene with his Tunnista tuntiin hit and won five Emma Gala nominations and the Indie Awards gala. OLGA cemented her position at the forefront of pop with her debut album SAINT OLGAwhose songs and merch collection achieved enormous popularity. DJ Kridlokk and Bizi, on the other hand, have shown that artistic integrity can be combined with commercial success in both albums and live performances.
PME Records provides comprehensive support to its artists, combining creative vision and data-driven management on the PME Compass platform, and succeeds in producing culturally significant releases that appeal to a wide audience. The company is a strong candidate in the indie record label category because it combines long-term artist development, commercial success, and an innovative operating culture.
Skorpioni
Skorpioni is a visionary indie record label that ceased operations at the height of its success. The company's historically significant catalog and influence on the music scene make it unique. Skorpioni grew and developed purely out of love for music, and its roster included ibe, MELO, NOTO, and DJ Ibusal. During the review period, significant albums and singles were released, such as DJ Ibusal's Mukava paikka, MELO:n NOIDANKEHÄ, iben Marraskuu ja D1 DANI:n TOKYO SHIBUYAThe company's artists included DJ Ibusal (Rap of the Year) and MELO (Alternative of the Year) as Emma Gala nominees.
In April 2025, Skorpioni ceased operations, and the Skorpioni Greatest Hits compilation album was released in its memory. Skorpioni Greatest Hits The company's founders were Henrik "Herkules" Suhonen, DJ Double M, Cool DJ Pinball, and Julius Konttinen.
5. ARTIST TEAM OF THE YEAR
This award honors a group whose seamless collaboration has significantly advanced an artist’s career, tour, or project. The award highlights the diverse professionals—such as management, production, technical crew, communications, or design—whose exemplary teamwork, clear roles, and strong communication have enabled the artist’s success both on and off stage.
Nominees:
Areksen tiimi (Heikki Puhakainen, Cecilia Jokela, Katri Holopainen, Eetu Toivanen, Team Agency)
Ares' success is the result of long-term work and close collaboration with a team of trusted individuals. Ranked second on YleX's Läpimurto chart in February, Ares has established its place among Finland's top artists. His second album, APATHIA has remained in the top three of the album chart for 27 weeks and has been streamed enough times to qualify for double platinum status, while the song Menestys on paras tapa kostaa has been listened to over 16 million times on Spotify. has been streamed on Spotify for 16 million times.
As the result of more than six years of collaboration, the team has succeeded in creating a concept for the artist where new hits are born continuously, monthly Spotify listeners have quadrupled, and radio airplay has grown nearly tenfold. Team Agency has also played a major role behind the artist’s success, being instrumental in supporting and building Ares’s career growth and momentum. Ares’s success is a testament to how a long-term, skilled, and united team can take an artist to the top and keep them there.
Eini's team (Maija Niemi, Timo Kuoppamäki, Lars Pajumäki, Jonas Olsson, Matias Kontio, Eveliina Forsby, Jere Palokangas, Kari Närvä) Matias Kontio, Eveliina Forsberg, Jere Palokangas, Kari Närvä)
Eini's return to the brightest disco lights is the result of close and determined collaboration with a professional team that has worked together to build a new career for the artist after almost 50 years. The results speak for themselves: the first Emma Gala nomination, an appearance on the TV show Vain elämää a sold-out show at Tavastia, and hundreds of sold-out gigs across Finland.
Eini's releases are climbing the radio charts to the top 50, and the artist has gained a huge younger audience, strengthening her position among both traditional and new generation fans. The team's seamless collaboration and shared vision have enabled Ein's career to reach its current peak and show that there are still many dreams to be achieved.
Isac Elliot's team (Fredi Lunden, Noora Kärki, Ellen Vinkvist, Emmi Kilpeläinen, Mikko Varjamo, Eetu Viitanen, Helmi Manninen, Iina Ahdeala ja Nina Lampi)
Behind the success of Isac Elliot, one of Finland's most popular pop stars, is an exceptionally professional and close-knit team of artists, including experts from the record company and Warner Music Live. The team has made possible Isac Elliot's most impressive achievements, such as the double platinum album Vanhasta uuteen and the biggest domestic ice rink concert in history, STADIN YÖSTADIN YÖ, which sold out in record time to an audience of over 9,000.
The team's seamless collaboration with the record label, concert promoters, and commercial partners has been crucial, and combined with a carefully timed launch, it created an exceptionally successful concept that was reflected in both streaming and ticket sales figures. On its release date, the album entered Spotify's Top 50 chart and reached number one on the Official Albums Chart. The whole concept demonstrates how a strong, committed, and experienced team supports an artist in building a sustainable and highly successful career.
KUUMAA team (Virpi Immonen, Meri Timgren, Jarkko Ehnqvist, Sarah Latosaari, Jonas Olsson, Mika Sorola, Aino-Maria Paasivirta, Marko Kivelä, Konsta Viipuri, Vilma Norokorpi, Rami Ranta)
The KUUMAA team has been working together for a long time, and their seamless collaboration is unprecedented. KUUMAA has streamed over 250 million times in total, and their two previous albums have gone straight to number one on the official charts. From July 2024 to August 2025, the band's productions garnered over 67 million streams on streaming services and over 34,000 plays on the radio.
KUUMAA was awarded the Band of the Year award at both the Emma Gala and the Iskelmä Gala this year. The band made history by winning the Emma award Band of the Year award for the third time in a row. The year 2024 was capped off with a massive arena tour covering the whole of Finland, Maasta kuuhun -arena tour. According to Pollstar reports, KUUMAA was the best-selling Nordic band in 2024.
While the team is capable of executing large-scale projects both in the studio and on stage, behind the scenes there is also an emphasis on a peaceful working environment, mutual respect, and professionalism. Everyone's role is respected, but help is always available, often without even asking. The team has an exceptionally warm way of taking the band's fans into consideration as well. With the help of this team, KUUMAA has grown into a nationwide pop phenomenon in just a few years.
OLGA's team (Saara Everi, Lilli Keh, Marko Kivelä, Emma Rühr, Konsta Viipuri, Alma-Sofia Miettinen, Seena Talvi ja Henri Pulkkinen, Amanda Koripijaakko, Rami Ranta) Alma-Sofia Miettinen, Seena Talvi ja Henri Pulkkinen, Amanda Koripijaakko, Rami Ranta)
The OLGA team is an exemplary demonstration of how a warm, cohesive, and professional team supports an artist's success. Mutual understanding, drive, and seamless planning are evident in everything they do—their live performances run smoothly, and the team's support, combined with the vision and motivation of the artist, label, and management, forms a winning recipe for a sustainable career. The team combines numerous superpowers, and nothing can stop them from moving forward.
Awarded at the Indie Awards gala, OLGA has risen to become one of the most talked-about names in pop this year: her debut album SAINT OLGA which streamed platinum even before its release, has been one of the year’s most significant breakthroughs. OLGA’s Emma nominations – Song of the Year, Pop of the Year, Newcomer of the Year, and Artist of the Year cement her rise. OLGA’s long-awaited merchandise collection was launched in June at the Saint Olga Pop-up. Fans queued up to get their hands on the now-iconic Finnish #1 “Bämä” T-shirt, which has already sold over 1,000 copies.
The OLGA team has excelled in building a clear and unified whole where everyone’s expertise supports the artist’s vision. They have grown together, shared responsibility, and ensured that younger members receive mentoring and professional support. The team is an exemplary blend of strategic leadership, creative vision, and relentless hard work. They have built a foundation that has rapidly taken the artist to the top of the charts, the biggest festival stages, and into the hearts of audiences – while also creating a strong, long-term career path.
MEDIA
1. MEDIA PHENOMENON OF THE YEAR
The category rewards a media phenomenon that has contributed to the growth and role of the creative industries in society and has achieved exceptional positive attention and spirit in society at large.
Nominees:
Avergagekidluke @ Stockmann’s Corner
Averagekidluken's album, released in June DENIM, was produced in a unique way: the artist worked for a week in Stockmann's corner display window in front of the public. The event attracted top names in Finnish music as visitors, garnered millions of views, extensive media coverage, and thousands of followers on site.
The album broke records on its release date: it received over a million streams on its first day, and all eight tracks entered Spotify's top 10. DENIM has gone platinum, dominated the album charts for eight weeks, and remains firmly at the top of the charts.
Levykauppa Äx Presents – Lempilevyni YouTube Series
Levykauppa Äx – Lempilevyni is a 24-episode YouTube series in which artists from different eras and genres tell their stories through music, from a time before they were famous. Guests have included a wide range of Finnish music stars, such as Pehmoaino, Ellinoora, Johannes Brotherus, Mikko Alatalo, and Tuomas Holopainen.
The series has reached over half a million viewers and listeners, sparked public interest in new artists, and inspired fans to return to physical records. The impact has also been visible in the everyday life of Levykauppa Äx: young people and teenagers have found their way back to record stores and formed a significant new customer base.
This is not just quick social media content, but an ambitious cultural project that captures unique memories from Finnish artists spanning decades. The significance of the series is evident both in the numbers and in the fact that artists and audiences alike want it to continue.
Announcement of Ultra Bra Stadium Concerts
Ultra Bra's return to the stadium stage was built as a campaign that went beyond traditional concert promotion and became a phenomenon. Launched in the fall of 2024, the mystery-themed tour was seen and heard everywhere: on the band's social media, on the streets of Helsinki, and in the media. Cyclists dressed in yellow raincoats, an 11-meter-long Sinä lähdit pois banner, and a week-long social media campaign garnered over 2.5 million views.
The climax was a flash mob performed by 350 young people at the Forum shopping center, featuring arrangements of the band's classics. The announcement became a spectacle that united the entire nation. The launch was carried out using innovative methods and strong brand awareness. As a result, the concert at the Helsinki Olympic Stadium sold out so quickly that a second concert was added immediately afterwards. The campaign showed how creativity, multi-channel communication, and collaboration can turn a comeback into not only news, but also the biggest media phenomenon of the year.
Yle’s Eurovision Spring 2025: Ich Komme & Bara Bada Bastu
The Eurovision Song Contest and the New Music Competition in spring 2025 raised international interest in Finnish music to a new level. UMK25 garnered over 3,300 media stories, 700 of which were international, and over 17,000 articles were written about Finland's representation around the world. The content garnered nearly 60 million views on social media.
At the Eurovision Song Contest, Erika Vikman's spectacular and emotional performance earned Finland its fourth-best ranking ever. In addition, the "double representation" hype surrounding KAJ, a Finnish artist representing Sweden, further reinforced the phenomenon, and Yle successfully leveraged it in its own content and events. Yle's multi-channel approach, from documentaries to live concerts and social media collaboration, made the spring a unique event, with Finnish music simultaneously the talk of the nation and the focus of international media attention.
Eurovision Spring 2025 showed that UMK and Eurovision are no longer just competitions, but global cultural phenomena that are shaping the future of the Finnish music scene.
YleX Breakthrough 2025
YleX Läpimurto is an annual multi-channel concept that highlights Finland's most promising new artists and brings them to national attention. The concept, which is implemented on the radio, Yle Areena, and social media, reaches hundreds of thousands of Finns and offers artists visibility, opportunities, and support in the early stages of their careers.
In 2025, artists on the Läpimurto list, such as Ares, Ellimei, Good Boys, Kia, Olga, and Röge, have quickly become some of the most talked-about names in the Finnish music scene. All of the artists on the list have been featured on YleX's playlist and introduced on one of Finland's most listened-to radio stations. The content published during the week garnered over 2.5 million views.
The winner of Breakthrough of the Year, Olga, performed at YleXPop in June 2025, which attracted a record audience, and a follow-up documentary is currently being produced about her breakthrough year. YleX Läpimurto doesn't just report on new names – it helps create them.
2. MEDIA INFLUENCER OF THE YEAR
This category rewards a media professional who has made a determined effort to create a better future for the creative industries through their advocacy and communication work. They have communicated to the public in an engaging and diverse way, unafraid to tackle difficult issues.
Nominees:
Artist F
Artist F, aka Fanni Sjöholm, is an exceptional voice in the Finnish music scene because they take her influence beyond their music. F addresses social and cultural themes on their social media channels and in their columns in a calm, knowledgeable, and non-confrontational manner, bringing up both overlooked and topical issues.
Over the past year, F has boldly participated in discussions on music and culture: F has appeared in the Finnish Parliament and on the Utopia panel, participated in Teosto's cultural mentoring program, influenced cultural policy reports, and shared their views in live performances and on social media. F has addressed issues such as artists' rights, the significance of art, gender roles in hip hop, and current social themes such as Pride, Palestine, and municipal elections. F's work combines art and activism, and their activities have been recognized for their courage and impact.
Katri Norrlin, Journalist, YleX
Katri Norrlin has become a key voice in Finnish music journalism, bringing fresh perspectives and interesting phenomena to media aimed at young people. Norrlin's fresh and accessible approach reaches a wide audience, especially young people. The content on YleX's YouTube channel has garnered over 6.5 million views and TikTok 24 million views during the year.
Norrlin on ollut avainroolissa Uuden Musiikin Kilpailussa kehittäen Kohti UMK:ta -sarjan dokumentaariseen muotoon ja tuoden kulisseihin uudenlaista some-näkyvyyttä. Hänen sisältönsä nostavat esiin uusia artisteja, pureutuvat ajankohtaisiin ilmiöihin ja avaavat keskustelua syvemmistäkin aiheista; aina nuorille merkityksellisellä ja samaistuttavalla tavalla. Norrlinin työ vahvistaa nuorten ääntä suomalaisessa musiikkikulttuurissa ja tekee musiikkijournalismista aidosti vaikuttavaa.
Lotta Savolainen, Radio Host, Journalist, Artistic Director, Radio Helsinki, Soundi, Lost In Music
Lotta Savolainen has purposefully created space for new and lesser-known artists on the radio, in magazines, at events, and on their own social media. Over the past year, Savolainen has shared hundreds of reviews of artists' songs on her social media, offering valuable visibility and a sense of being seen. Through Radio Helsinki and Soundi, Savolainen highlights new voices with careful selection, and as an artistic director, Savolainen builds physical spaces around music.
Savolainen's work combines passion, perseverance, and a deep set of values that strengthen diversity in the Finnish music scene. Savolainen is an exemplary media influencer who highlights new artists and opens doors for them to greater visibility.
Mia “Millu” Haataja, Radio Host, Loop
Mia “Millu” Haataja has brought new Finnish music and artists to the forefront on Loopin Aamu program attracting a younger audience to the radio station and strengthening the interaction between radio and social media. Haataja, together with the Loop team, has pioneered live podcast broadcasts as the first radio program in Finland, created TikTok challenges, and amplified artists’ voices on their own terms.
Haataja combines radio work, social media, and live events to create a comprehensive and artist-centered music experience. Haataja's work reaches a wide young audience through radio, podcasts, and social media. Haataja has influenced the visibility and discussion of Finnish music culture in an equal, innovative, and accessible way.
Pekka Laine, Journalist, Yle
Pekka Laine has become a leading voice in Finnish music journalism, offering diverse and expert music content on Radio Finland's Sunday morning program Pekka Laineen Ihmemaa since 2016. The program reaches 300,000–400,000 listeners weekly and combines a thorough musical background with an entertaining and accessible presentation style.
Laine has long been promoting new Finnish music and indie artists, offering them visibility from their first albums onwards, while combining journalistic accuracy with a musician's perspective. Laine builds new musical paths for listeners, strengthens the cultural appreciation of Finnish music, and promotes the future of the industry, while keeping quality and continuity at the forefront.
3. MUSIC JOURNALISM ACT OF THE YEAR
Category honors a piece of work that has brought new perspective, depth, or sparked discussion in the music field. It can be an article, series, documentary, podcast, interview, study, or other journalistic content that demonstrates skill, originality, and passion for music.
Nominees:
Ella Ossi’s YleX Interviews
Ella Ossi's interviews on the Uuden Musiikin X program have succeeded in bringing the artists' voices and musical stories to life on the radio. Ossi combines in-depth, expert interviews with engaging dialogue, allowing the artists themselves to talk about their music and its background. He creates a safe atmosphere in which interviewees can also be unfinished and deal with difficult topics.
The interviews focus on music and music-making, offering listeners in-depth content amid traditional entertainment and challenges. Ossi's work has received much praise from both artists and the public, and it strengthens the quality of Finnish music journalism and the visibility of artists in the media.
Levyraati
The new season of MTV's Levyraati kicked off on Saturday, February 1, 2025, with regular members Lina Schiffer, Mikko Kosonen, and Väinö Karjalainen, as well as new panelist Christel Roosberg. The extra-long opening episode reached 754,000 viewers, demonstrating the program's solid position in Finnish music culture.
Since the beginning of the season, Levyraati's music selections have been diverse and high-quality, featuring both domestic indie artists and mainstream favorites. Fresh music was heard from Vilma Jää, Portion Boys, Figaro, Electric Cowboy, Tanssiva Karhu, Haloo Helsinki, Jenni Vartiainen, and Turisti, among others. The Levyraati season is an example of music journalism that combines an entertaining format with expert curation, giving space to both new and experienced artists.
The Levyraati season is an example of music journalism that combines an entertaining format with expert curation, giving space to both new and experienced artists and promoting a diverse music culture in Finland.
Lotta Savolainen: “Löytöretkellä” Column, Soundi
Lotta Savolainen's Löytöretkelläcolumn in Soundi magazine brings diversity to Finnish music journalism. The column focuses on introducing the music of new, often self-published or indie artists, without breaking genre boundaries.
Savolainen's writing is profound and personal, often even poetic, and it aims to convey to the reader the experience and atmosphere of the songs and artists she hears. The focus of the text is on highlighting the emotional impact and insightfulness of the music. The column strengthens the visibility of indie artists and gives them a sense that their work is appreciated.
Mari Pudas’s Eurovision Journalism in Iltalehti 2025
Mari Pudas lives and breathes pop culture, especially Eurovision, and brings profound, interesting, and often critical perspectives to a wide audience. During the UMK and Eurovision spring of 2025, Pudas worked intensively, following the journey of both Finnish artists in Basel and succeeding in creating unique networks that generated exclusive and engaging content.
Pudas is known as a skilled news hound and networker who manages to reach even those who would not normally be interested in the subject. Pudas' journalistic work strengthens the visibility of music industry players and builds a sustainable future for culture, while remaining critical, perceptive, and audience-oriented. In the spring of 2025, Pudas' perspectives and stories reached a wide audience and sparked new discussions in the field of Finnish music journalism.
Raskain terveisin, Sonny, YleX
Raskain terveisin, Sonny is YleX's special program for new music, which gives space and voice to Finnish metal music. The program, which began in June 2025, was born out of a desire to dispel the myth that heavy music is difficult to approach.
The program focuses on presenting more marginal, underground, and unknown metal music. Listeners are offered, among other things, a monthly album selection accompanied by a long-form interview, previews, and themed classics. The program has been enthusiastically received, finding an established audience and also reaching young metal fans. In addition, a Spotify playlist with the same name is updated weekly, expanding the program's impact in digital media.
As a musician and music journalist, Sonny Kylä-Liuhala has built the program into a powerful media tool that raises the profile of Finnish metal music, encourages new artists, and strengthens the position of the entire genre in the domestic media.
4. MUSIC MEDIA OF THE YEAR
This category rewards music media that have communicated about the music industry to a wider audience in an interesting and diverse way, and have highlighted interesting phenomena or grievances that encourage a change in the culture of the sector.
Nominees:
Kaaoszine
Kaaoszine has established itself as Scandinavia's largest metal media outlet, producing a wide and diverse range of content every day. The websites publish articles and video interviews with both domestic and international artists, reaching hundreds of thousands of readers and video viewers every year.
What makes Kaaoszine special is its commitment to young, up-and-coming artists, who are offered visibility and interviews both online and in video format. Podcasts, video series, and Kaaoszine's own metal festival, Kaaos Festival reinforce the media's influence and bring metal culture closer to the public.
Kaaoszine is an example of how passion, quality, and perseverance can build a sustainable music media outlet at a time when many traditional music magazines have shrunk or disappeared. In 2025, Kaaoszine will exceed the milestone of 100,000 published articles, underlining its importance in documenting Finnish metal music and creating visibility for it.
Radio Helsinki
Radio Helsinki is a unique format-free music radio station that combines high-quality music curation with a diverse range of talk shows. The channel promotes new and emerging artists from virtually nothing, creating real success stories and strengthening the domestic music scene.
The channel's strength lies in its personal touch: music, topics, and cultural content are hand-picked, and listeners trust Radio Helsinki's voice and views. Listeners see the channel as a reliable friend that highlights music, phenomena, events, and current discussions that cannot be heard elsewhere. Radio Helsinki acts as both a media influencer and a music journalism platform, providing a space for domestic artists and deepening the music debate in Finland.
Soundi
Soundi magazine has remained alive and kicking despite intense pressure in the industry. This year, the magazine celebrates its 50th anniversary while boldly seeking out new voices and emerging talent.
Soundi offers its readers both familiar and beloved artists, as well as new names. Columns such as Löytöretkellä and Tarkkailuluokka, highlight indie and younger generation artists. For example, guitarist-singer Erja Lyytinen and Shirley Manson from Garbage have made it onto the cover of the magazine for the first time, and the column Spotissahas featured the up-and-coming metal band Luna Kills, among others.
Soundi continues to be a unique forum for discussing the future of Finnish music.
Uusi Juttu
Uusi Juttu is a Finnish online media that began publishing on January 15, 2025, with the aim of producing journalism that focuses on what truly matters. Its culture desk covers music in a broad sense, from popular culture to classical, and delves into phenomena with depth and analysis. For example, Uusi Juttu has written about how Spotify has reshaped the music infrastructure and about the significance of Kaija Saariaho’s opera Innocence. Music-related topics are also explored in its culture program Kerma. Kerma-kulttuuriohjelmassa.
The outlet gained attention already last fall when its crowdfunding campaign reached its target in just four days, backed by 5,000 Finns. Today, it has more than 19,000 paying subscribers. The newsroom consists of around twenty experienced journalists, led by managing editor Sonja Saarikoski.
Uusi Juttu seeks to build a media platform that concentrates on the essential, offering in-depth perspectives on cultural and music industry phenomena, high-quality analysis, and engaging cultural content.
@ylex on TikTok
YleX covers music topics on TikTok more extensively than any other Finnish media outlet. The TikTok account @ylex reaches young people in particular, and its content combines entertainment and topical music journalism in a concise and easily digestible format. Serious or fun topics are covered in a way that young audiences can understand. The account covers concerts, publishes artist interviews, and reports on music industry phenomena in an interesting and accessible way.
YleX offers fans the opportunity to follow music news, artist stories, and cultural events through TikTok videos. This makes YleX's account a key channel, especially for young music listeners.
6. RADIO PROFESSIONAL OF THE YEAR
The category honours a radio professional who has strengthened the role of radio as a major music medium through his or her innovative approach, without whom the Finnish music scene would seem poorer and duller to the public, and perhaps to the industry itself.
Nominees:
Jussi Mäntysaari, Music Director, Nelonen Media
Jussi Mäntysaari is responsible for the music on Nelonen's nine FM channels and ten online radio channels. Every year, Mäntysaari creates concepts for hundreds of new releases and finds hits that appeal to the whole nation. Mäntysaari is fair, equal, and sincerely committed to music, ensuring that both large and small players get the attention they need.
Mäntysaari has also been involved in program planning for Nelonen Media Live, the Emma Gala, and the Tähdet, tähdet program, as well as in the continuous development of the music policy for FM channels. Mäntysaari's influence has had a tangible impact on the creation of Finnish music hits. Mäntysaari combines strategic vision, listener-oriented thinking, and a passion for music in a way that builds a sustainable future for Finnish music culture.
Laura Vähähyyppä, Radio Host, Radio Rock
Laura Vähähyyppä conducts in-depth, high-quality music interviews that focus genuinely on the artist and the music. Vähähyyppä hosts programs such as Iltavuoro & Laura and Kesäpojaton Radio Rock, where Vähähyyppä introduces new rock music, popular culture phenomena, and inspirations from literature and the performing arts.
Vähähyyppä's strengths are her passion, expertise, and tireless work with rock music. Vähähyyppä creates a pleasant and confidential atmosphere in their interviews, which encourages artists to share their in-depth views and "tacit knowledge" with listeners. Vähähyyppä's extensive network of contacts and the trust Vähähyyppä has earned from people in the industry make them a sought-after collaborator and a respected voice in the field of rock music.
Vähähyyppä's programs have been extremely successful, and their work has been instrumental in establishing Radio Rock as one of Finland's most listened-to radio stations.
Lina Schiffer, Radio Host, YleX
Lina Schiffer has brought a fresh and diverse soundscape to YleX, combining the energy of hip hop and R&B with hyperpop, jersey club, and house. In the Dreamradio program with Taika Mannila, Schiffer presents upcoming favorite songs and the hottest sounds, making music easily accessible and trendy for a young audience.
Schiffer has a diverse musical taste and ability to build catchy, surprising set lists. As a regular member of Levyraati in 2024–25, Schiffer has also brought their expertise to music journalism, combining humor, expertise, and entertainment. In addition, Schiffer brings extensive experience in the media industry as a stand-up comedian and in advertising, and is currently studying acting at the Theater Academy. Schiffer's work strengthens YleX's position as a pioneer in trendy, diverse, and interesting music radio.
Riikka “Ritu” Karjalainen, Channel Manager, SuomiRäp & Basso
Riikka “Ritu” Karjalainen has taken the SuomiRäp radio channel to a new level and clearly steered it in the right direction. Karjalainen is responsible for the channel's renewal and the development of its program concepts, and has been a key figure in organizing SuomiRäp's Independence Day celebrations.
Karjalainen has been the program manager for SuomiRäp and Basso since 2020 and has taken on a significant role in developing the channel and its content. Karjalainen's professional skills and warm, friendly approach make them a respected team leader in the field.
Over the past year, Karjalainen's successes have included recognition at RadioGala: SuomiRäp was named Radio of the Year, SuomiRäp's Independence Day celebration was named Event of the Year, and Karjalainen was named Program Director of the Year. Karjalainen's work strengthens the position of Finnish rap and builds a sustainable culture in the music industry.
Ville Muikkula, Radio Host, Radio Kaleva
Ville Muikkula is the voice of Northern Ostrobothnia, promoting local music with a relaxed attitude. Muikkula hosts the program on Radio Kaleva called, Paikallisen musan iltapäivä in which introduces new artists from Northern Finland as well as interesting national indie names. The program focuses on diverse and new music, and every guest is given the same opportunity to be heard, whether they are a singer-songwriter releasing their first single or a rock band that has been around for decades.
Muikkula interviews local artists every week, gives gig tips for large and small venues, and actively promotes new artists. Highlights of the review period include collaboration with the Qstock festival and Oulu2026, during which Muikkula planned and implemented a live radio broadcast of performers from northern Finland and transmitted the music heard on stage directly to listeners. Muikkula combines localism, diversity, and listener-oriented programming, and keeps the voice of the region's music culture strong and alive.
GENERAL
1. CORNERSTONE OF THE YEAR
Cornerstone of the year is someone who has the energy to support others and who, even in challenging situations, maintains a good spirit and positive atmosphere, promotes a safe and healthy working culture and behaves in a friendly and respectful manner towards everyone.
Nominees:
Jaana Karila, Office Manager, Musiikkituottajat - IFPI Finland ry
Jaana Karila is the Office Manager at Musiikkituottajat – IFPI Finland ry, overseeing a wide range of practical tasks and customer service. Karila is known for the friendly and helpful approach, never letting a busy schedule affect her demeanor.
Karila’s extensive experience in the music industry—including work at a major record label, running a small label, and Karila’s own career as a musician, gives them deep insight into clients’ needs and circumstances. Karila plays a key role in the production of the Emma Awards and Emma Gala, the certification of gold and platinum records, and the management of the Official Finnish Charts.
Karila’s standout skill is customer service: Karila is patient, solution-oriented, and able to answer even the most challenging questions. Working with Karila is smooth and enjoyable, and her professionalism combined with their warm demeanor makes her a valued partner.
Matias Kontio, Head of Streaming, Sony Music Finland
Matias Kontio combines goal-oriented excellence with a human-centered team approach. Kontio is highly respected by artists, partners, and colleagues for their attentive listening, reliability, and commitment to working across company boundaries for the greater good.
Kontio does not seek personal attention; Kontio lets their work speak for itself. Kontio works passionately, prioritizes the company and team’s interest, and emphasizes team spirit alongside performance. Kontio's deep understanding of social media platforms, modern consumer behavior, and ability to tell inspiring stories brings significant value to artists, partners, and the company alike.
Mikko Pekkinen, Technical Producer, Yle
Mikko Pekkinen is the technical producer at YleX and the channel’s cornerstone; without Pekkinen, nothing runs smoothly — neither regular broadcasts nor special events. With over 16 years of service, Pekkinen is YleX’s longest-standing employee, bringing expertise in both technical execution and overall production planning, solving challenges in even the most complex situations.
Pekkinen is not only a technical expert but also a content-savvy professional: they ensures that ideas and productions succeed perfectly, whether for award-winning Golden Venla Naurumaraton shows, YleX Aamu’s Karavaani kulkee broadcasts, or VOD and podcast productions. Pekkinen works selflessly, puts in long hours, and fosters a creative, safe, and easy-to-work-in environment.
Pekkinen is diligent, proactive, reliable, and always on top of the situation. Pekkinen’s contributions enable the entire team’s success. Though not always visible externally, within YleX Pekkinen is recognized as a key support pillar and an indispensable expert for special projects.
Sini Tiainen, Music Content Manager, Qobuz
Sini Tiainen serves as Music Content Manager at Qobuz and is one of the Nordic region’s most influential figures in the music industry. Tiainen has promoted Finnish music on the streaming platform for years. Tiainen is the only Nordic team member at Qobuz, overseeing music content in Finland, Sweden, Denmark, and Norway.
Tiainen is known as a diligent, intelligent, organized, and passionate professional with strong values and an excellent ability to build and maintain relationships in the music industry. Tiainen combines local music knowledge with an international perspective and is a trusted expert in the field. Tiainen's presence and attitude make them a positive and approachable collaborator.
Tessa Ylinen, Producer, Team Agency
Tessa Ylinen is a producer at Team Agency and a backbone of the organization. As the first employee hired by the company, Ylinen has been instrumental in building its structures from the ground up. Ylinen possesses a deep understanding of the organization’s operations, from marketing to finance, ensuring smooth and secure workflows for the entire team.
Ylinen is also a vital presence on the human side: Ylinen fosters a positive, respectful, and safe work environment, being a warm, reliable, and empathetic colleague whose presence calms the team during busy periods. At the same time, Ylinen is efficient, decisive, and productive, leaving no task unfinished.
Ylinen's influence extends widely: their work enables others’ success, and their calm, responsible, and empathetic presence supports both team wellbeing and work quality. Ylinen consistently receives praise from colleagues and external partners alike. Tessa Ylinen is an indispensable force driving the team forward.
2. A FUTURE VISIONARY OF THE YEAR
This category recognises someone who has made an exceptional and unprecedented contribution to the future of the music industry, inspiring others and creating new ways of doing things.
Nominees:
Iina Ahdeala, Content Manager, Warner Music Finland
Iina Ahdeala is an exceptional visionary and rising star in the music industry, also known as the “Primus Motor.” Ahdeala possesses a deep understanding of rapidly changing industry trends, particularly regarding Generation Z. Ahdeala has created a pioneering role in Finland: the Impact Team, which provides hands-on support to artists in social media content production.
Ahdeala’s influence is evident in numerous viral TikTok successes, including emma & matilda, Sara Bee, Benjamin, Kia, Jaakko Kulta, and Averagekidluke. Ahdeala helps artists find authentic ways to engage on social media, significantly growing their audiences and creating new trends. Notable examples include the re-phenomenon of Kristiina Brask’s “Kuivilla susta” in 2024, which led to over 3,000 user-generated videos.
Iina also engages personally as an influencer, connecting artists with their audiences through fan groups on platforms like Telegram. Ahdeala has been a key contributor to successes such as PMMP’s sold-out Olympic Stadium concerts, Isac Elliot’s Vanhasta Uuteen album campaign, Averagekidluke’s DENIMalbum activation at Stockmann, and Kia’s breakthrough hit bändipaita campaign on TikTok.
Ahdeala is humble, diligent, and quietly industrious, yet their innovative vision makes them indispensable in the Finnish music landscape.
Salar Moraweji, Events & Corporate Sales, Team Agency
Salar Moraweji is a next-generation visionary in the live music sector. Moraweji challenges traditional practices, breaking genre boundaries and bringing a multicultural perspective to the Finnish music scene. Moraweji acts as a bridge between artists from diverse backgrounds and the mainstream, supporting their growth across language and cultural borders.
Moraweji’s career demonstrates strategic foresight and the ability to identify potential. Moraweji has been instrumental in elevating emerging artists such as Kerza, Jore & Z Poppa, and Momo, and has executed successful releases and events like the Märkää event on a Swedish cruise. Moraweji excels at connecting people and collaborations, building teams and events that leave unforgettable experiences for participants.
With 11 years in the music industry, Moraweji’s vision, courage, and passion lay the foundation for the future of live music in Finland. Moraweji is a doer who brings their ideas to life with heart and in collaboration with others.
Sarah Latosaari, Creative & Content Manager, Universal Music Oy
Sarah Latosaari is an exceptionally creative and visionary music industry professional whose work has reshaped the marketing and brand-building of domestic artists. Latosaari began their career as a Marketing Coordinator at Universal in 2023 and, within about a year and a half, rose to an entirely new role where Latosaari is responsible for the branding, visual identity, and social media strategies of local artists.
Latosaari is known for their boldness in taking risks and creating fresh ideas in social media content, brand collaborations, and artist branding. Latosaari's contribution has significantly expanded the audiences of several domestic artists – including KUUMAA, Mirella, and Nelli Matula – reaching hundreds of thousands of weekly impressions. Beyond social media strategy, Latosaari has organized impactful PR events and activations while supporting Universal’s Music & Brands team by producing and executing major commercial brand partnerships. Recent examples include Samsung Music Galaxy x Turisti, Mirella x Celsius, and Battery x Turisti. Latosaari is also an innovative team player who fosters a safe and inspiring environment for both artists and colleagues. Latosaari's human-centered and creative approach has brought added value to Universal’s entire community while driving notable commercial success.
Latosaari's work not only advances the careers of individual artists but also influences the broader marketing practices of record labels in Finland. Thanks to Latosaari’s creative and visionary approach, other companies have established similar roles within their marketing teams. Latosaari is a bold, inventive, and people-driven professional whose impact extends to both artists and the development of the entire industry.
Tiina Forsby, Musician, Portion Boys
Tiina Forsby is a courageous role model and pioneer in advocating for women artists’ rights in the music industry. Forsby successfully pursued a two-year legal battle against online harassment, achieving a historic ruling — the first of its kind in the music sector. This required immense courage, taking place in the public eye, and has prompted record labels to reconsider how artists can be better supported.
Forsby is an exemplary figure for young people, encouraging them to be themselves and to trust that everyone has the right to be recognized as their true self. Forsby treats people fairly and wholeheartedly. Forsby's example fosters a more tolerant and respectful atmosphere in the music industry and beyond. Forsby brings joy, faith, and strength to those around her, demonstrating a critical need for leaders like Forsby in both music and society at large.
Tino Pirttioja, Head of Live Sales, Suomen keikkamyynti
Tino Pirttioja is one of Finland’s most fair-minded and visionary live music sales professionals. During the review period, Pirttioja led their team with excellence, achieving several major sales successes: large commercial events and smaller club gigs sold out in record numbers, including Turisti’s Roadman tour, MELO’s album release shows at Tavastia and Ääniwalli, and Jore & Zpoppa’s Monsteri album release shows. Pirttioja has also expanded the Up North ski festival and ensured consistent sales success for their roster of artists throughout the year.
Pirttioja is known for transparency and integrity, treating all artists equally regardless of their popularity. Pirttioja is also an active mentor to new industry professionals, providing guidance, consultation, and support. Pirttiojas work has enabled emerging rap artists such as ibe, Turisti, MELO, Sexmane, and Jore & Zpoppa to develop successful careers. Pirttioja is a central figure in the development of Finland’s live music scene and exemplifies how dedicated, passionate, and fair work can shape the future of the industry.
3. COMMUNICATION AND MARKETING PERSON OF THE YEAR
This category rewards the person who has contributed to the success of artists, creators, events, publications or the music industry as a whole.
Nominees:
Cecilia Jokela, Head of Marketing & Content, Kaiku Entertainment
Cecilia Jokela has had a major impact within about a year. Jokela is an experienced and versatile professional whose expertise in live music and strategic marketing has been central to, among other things, Ares’ rise to become one of the most streamed artists in Finland.
Jokela is responsible for the promotion of the majority of Kaiku’s artists and has played a key role in the success of Jore & Zpoppa, the early stages of Asla Jo’s career, and the release of Elastinen’s EK2album. Jokela builds synergies between media houses and promotes a culture of collaboration across the entire industry.
Jokela is known for creativity, drive for innovation, and empathy, which makes them a trusted support for artists and a strong team leader. Jokela fosters an environment where success is possible. Jokela is also currently leading Sanoma Media Finland’s new content production team, bringing together Kaiku’s marketing department with content creators from Nelonen Media and Supla. In spring 2025, Jokela carried out Kaiku Entertainment’s brand renewal and has been steadily steering the organization toward a new era.
Essi Varila, Senior Marketing Manager, Warner Music Finland
Essi Varila is an exceptionally experienced and insightful professional whose work is defined by both strategic marketing expertise and a human-centered approach. Varila has played a significant role in advancing the success of Finnish artists such as Jenni Vartiainen, Ellinoora, RODEO, Mouhous, Etta, costee, and Tupe, both in streaming and live performances.
Varila has led numerous successful projects, including the marketing of the sold-out Ellinoora 4ever concert at Nokia Arena, the launch of Jenni Vartiainen’s platinum-streamed album ORIGOand the campaign for RODEO’s debut album release. Varila’s work is reflected in concrete results such as streaming success, radio hits, and Emma Award nominations.
Varila is known for their long-term dedication, creative approach, and ability to support artists’ well-being and resilience. Varila is also a respected mentor to their team and has continuously developed new, innovative ways to enhance artist visibility and success making them a key figure in the Finnish music scene.
Johanna Lanerva, Marketing Manager, Universal Music Oy
In recent years, Johanna Lanerva has established themself as a reliable and highly respected professional in artist marketing. Lanerva has built a career at Universal, progressing from intern to marketing coordinator, and over the past year, Lanerva has been responsible for launching multiple artist projects from start to finish. Lanerva’s work combines professionalism, creativity, and empathy, supporting both artists and their team to ensure all projects run smoothly and successfully.
Lanerva’s responsibilities have included Minttu’s debut single, which reached Spotify’s Top 50 and quickly achieved strong radio play. Lanerva has also played a key role in the early-stage success of Davy’s career and in marketing efforts for several other artists.
Lanerva is recognized in the industry as an inventive, warm-hearted, and determined professional who manages multiple projects simultaneously while fostering an inspiring environment. Lanerva’s work produces tangible results for artists and serves as a strong source of support and inspiration for their entire team, exemplifying today’s multifaceted and impactful music marketing expertise.
Mikko Meriläinen, Communications Officer & A&R, Lördag, Playground Music
Mikko Meriläinen has transitioned to working at Playground and Lördag, and has quickly taken on their new role with confidence. Meriläinen has brought visibility to many artists, such as Yona, Saimaa, Vilma Jää, Figaro, and Litku Klemetti, and have gotten significant media attention, including in the launch of Helsingin Sanomat. Meriläinen has also advanced artists’ inclusion on playlists both at Yle and on commercial channels, and has been involved in important charity projects, such as the promotion of the Ukraine album by Saimaa and Yona.
Although the role at Playground has been brief, Meriläinen’s work has demonstrated effective and diverse promotion, as well as an ability to support both established and emerging artists.
Nirananda Lanki, Senior Marketing Manager, Warner Music Finland
Nirananda Lanki has worked as a marketing manager for domestic artists since 2022. In a short time, Lanki has grown into one of the most respected marketing professionals in the industry. Lanki is currently responsible for artists such as Averagekidluke, Käärijä, Ellinoora, emma&matilda, J. Karjalainen, and Hooja, and has also worked with top names like Kaija Koo and Rodeo.
Lanki’s accomplishments during the review period include the launch of Rodeo, from the formation of the band to its first single releases, supporting Käärijä’s global breakthrough at the Eurovision final, and the exceptionally unique album release project by Averagekidluke in the display window of the Stockmann corner. Lanki has also managed Hooja’s marketing in Finland and been responsible for the international export of Warner’s domestic roster, including the post-success promotion of Käärijä’s Cha Cha Cha.
In spring 2025, Lanki was promoted to Senior Marketing Manager, specializing in Warner’s international export projects. Lanki is known as a creative, innovative, and calm professional whose work is evident both in the success of artists and in internal team collaboration.
4. ASSOCIATION OF THE YEAR
This category rewards a visionary and courageous association that has contributed not only to the advancement of their stakeholders and members, but also to the role of the music sector - or the cultural sector more broadly - in society.
Nominees:
IndieCo ry
IndieCo ry is an advocacy organization for independent record labels that has in recent years significantly increased its market share and strengthened the position of the indie sector in Finland. Currently, it has 75 members and continues to grow. IndieCo represents the indie sector in organizations such as IFPI, Music Finland, Teosto, and Gramex, focusing specifically on empowering smaller players.
The Indie Awards 2025, held in January, brought together over 300 music and media professionals. The gala highlighted all nominees in the newcomer category and presented 18 awards, boosting the visibility of indie artists on both live and streaming platforms. According to IndieCo’s own calculations, over 40% of domestic music production now comes from the indie sector, demonstrating the tangible impact of its work.
IndieCo also offers webinars with partners like Yle, Nelonen, Spotify, and Levykauppa Äx to provide up-to-date guidance and support. The organization has expanded internationally through collaboration with Nordic indie associations, hosting forums for record labels to share experiences, exchange ideas, and solve common challenges. Through these initiatives, IndieCo strengthens the indie sector holistically and supports its sustainable growth.
LiveFIN
LiveFIN is a dedicated and proactive trade association for live music, defending the interests of industry actors tirelessly since 2018. Between August 2024 and July 2025, the organization strengthened its position at the center of Finland’s live music ecosystem, connecting stakeholders, facilitating industry discussions, and producing important research.
Its nearly 80 members span clubs, festivals, concert halls, agencies, and managers across Finland. LiveFIN facilitates dialogue on current issues, including ticket VAT, ecological sustainability, volunteerism, and touring sustainability. Its activities support long-term development and knowledge-sharing domestically and internationally, including collaboration with the European Live DMA network.
The Tuottajakeskus Living Lab, launched in 2024, exemplifies LiveFIN’s ability to create networks and develop industry expertise by connecting producers nationwide and enhancing partnerships with educational institutions. LiveFIN is a tireless advocate, uniting the sector, promoting sustainable development, and advancing live music skills locally and internationally.
Suomen Jazzliitto
During the reporting period, the Finnish Jazz Association has demonstrated strong strategic and long-term action, upholding its values and promoting the sustainable development of live music. The organization has actively implemented and communicated the Live Music Climate Roadmap, engaging over 100 industry actors, and managed the digital sustainability platform Elma.live, both recognized internationally as exemplary cultural sustainability initiatives.
The Finnish Jazz Association has made national touring more environmentally friendly, provided policy feedback on cultural strategy from a sustainability perspective, and published the 2024–2026 Jazz Music Accessibility Action Plan. It has expanded the Jazz Camp for Girls nationwide and organized an international conference, fostering young women’s interest in jazz.
Innovative cross-disciplinary collaborations, such as the Jamiluokka concept connecting students, freelancers, and UMO Helsinki Jazz Orchestra musicians, aim to develop professional and performance skills and build crucial networks. The union combines sustainability, education, and community, with international visibility strengthening Finland’s position in the global jazz network.
The Finnish Music Creators' Association
Suomen Musiikintekijät ry is a bold and forward-looking association that has promoted the rights of composers, lyricists, and arrangers for over 70 years, serving as a strong advocate and cultural policy influencer. During the reporting year, the organization developed its operations in response to member needs, conducted Futures Research, and achieved an impressive NPS score of 62, indicating high recommendability.
The association emphasizes equality, diversity, and the creation of a safe community. Principles of safer spaces have been extended to social media, a harassment contact person supports members, and the Sano edes ei campaign has highlighted a culture of responsibility. Suomen Musiikintekijät support members through education, mentoring, and advisory services, organize events like Musiikintekijöiden päivä, and respond to changes in the industry and the needs of marginal creators.
The organization is a significant builder of community, uniting music creators and providing a safe pathway into the field.
Tapahtumateollisuus ry
Over the past year, Tapahtumateollisuus ry has proven itself as an indispensable advocate and unifying force for the events industry, bringing together over 290 member organizations and strengthening the sector’s voice with both policymakers and the media. The association has carried out long-term work to support its members by providing legal and expert guidance, training, and promoting equality and environmental practices, while also building collaborative relationships with other sectors, such as tourism.
Its strategic advocacy has delivered tangible results: victories on VAT issues, proposals to improve industry legislation, and enhanced recognition of the sector through participation in the Creative Economy Council and other official processes. The organization has expanded its membership, increased member satisfaction, strengthened its finances, and produced research and statistics supporting industry growth.
Tapahtumateollisuus ry’s comprehensive and sustained efforts make it an exemplary organization that not only supports daily operations but also builds sustainable structures for the future of the events industry.
5. BRAND & PARTNERSHIPS EXECUTION OF THE YEAR
This category rewards the brand & partnerships execution of the year that exemplifies how partnerships are part of the business of artists, events and creative phenomena. The collaborations highlight the importance of sustainability and the promotion of creative industries in society.
Nominees:
Battery + Turisti – Moments Before the Big Moment
The Battery + Turisti collaboration is an excellent example of integrating an artist and a brand in a way that is both impactful and culturally significant. Launched in summer 2025, Hetkiin ennen h-hetkeä the campaign embedded Battery into Turisti’s everyday life and concert experience, visible across social media, public spaces, and retail locations. Materials depicting Turisti preparing backstage while drinking Battery created a relatable and stylish image of the brand as part of the artist’s preparation for major moments.
The campaign strengthened Battery’s position among younger audiences and increased brand awareness among under-25s. While not a sustainability initiative, its impact on Finnish advertising culture was historic: Turisti became the first POC artist to become the face of a major national brand, appearing in large-scale advertisements such as those at Eliel Square. This brought inclusion and diversity into brand marketing in a new way and opened doors for future talent from diverse backgrounds. The campaign reached hundreds of thousands through social media and events, and sales increased by +7.6% in June 2025 compared to the previous year, demonstrating commercial success. The campaign brought together the following partners: Battery (Sinebrychoff), Universal Music, Dentsu, N2, Ääri, and the artist Turisti. Battery (Sinebrychoff), Universal Music, Dentsu, N2, Ääri ja artisti Turisti.
Overall Hetkiin ennen h-hetkeä sets a benchmark for successful artist-brand partnerships. The concept of personal preparation aligned perfectly with Turisti’s persona, creating a multi-channel campaign that resonated with audiences and markets alike.
KUUMAA & PMMP – Joint Single Haloo x Mieli ry
Kuumaa and PMMP joined forces in a way that genuinely brought hope and light into a dark societal climate. The collaborative single Haloo was released at the end of 2024, encouraging fans to support MIELI ry’s fundraising for youth mental health. The song’s story — searching for a friend lost in darkness — resonated deeply, reminding listeners that help is available and can be asked for.
The power of the collaboration lay in the fact that neither band had planned new music, yet releasing this particular track felt essential. The project demonstrated that, beyond commercial collaborations, music can create something bigger: collective good. The campaign ultimately raised over €1 million for youth mental health work and sparked a wider public movement advocating for youth services.
The project was carried out with Universal Music, Warner Music, and MIELI ry, exemplifying how music and brand collaborations can have profound societal impact, giving voice to young people, strengthening third-sector operations, and showing that culture can be a source of hope and change.
Lidl x Erika Vikman: Lidl Kommt, Kommst du? Pride 2025
The Lidl x Erika Vikman: Lidl Kommt, Kommst du? campaign was one of the most talked-about collaborations of summer 2025, showcasing how a commercial brand can engage in genuinely values-driven and bold advertising. The campaign, built for Helsinki Pride, combined Lidl’s brand language with Erika Vikman’s strong queer aesthetic in a way that resonated widely across music, fashion, and retail audiences. The campaign was far from superficial: Erika’s persona, her song’s German references, and Lidl’s German roots fit together exceptionally naturally. The result was a striking, uncompromising, and playful project, with the core message “the courage to be yourself” reflected in the visuals and the eye-catching slogan “Lidl Kommt, Kommst du?”
The campaign achieved massive visibility. Pride-themed rainbow donuts quickly became a symbol of the campaign, with proceeds partly supporting equality initiatives. Lidl’s largest outdoor advertisements in Helsinki, front-page exposure in Helsingin Sanomat, and bold digital visuals ensured the message could not be ignored. Social media engagement soared, with both Erika Vikman’s and Lidl’s channels generating high viewership, reactions, and discussions, earning praise for authenticity and courage. The collaboration between Lidl, Mellakka Helsinki, Warner Music Finland, and AD Eero Böök’s team demonstrated how brand partnerships can be ambitious, commercially effective, and socially meaningful simultaneously. The stunning photos of Erika Vikman were taken by photographer Viivi Huuska.
Vuoden Harmain Päivä, 9.11.2024, Hartwall ja Nelonen Media
Vuoden Harmain Päivä on 9 November 2024 was a campaign by Hartwall and Nelonen Media that successfully transformed the gloomiest time of year into a shared celebration. The free public event at Senate Square attracted 8,000 attendees, centering on live music, community, and the Hartwall Long Drink brand. Solos were performed by Arttu Wiskari, Erika Vikman, JVG, Maija Vilkkumaa, and Samuli Putro, and the concert was broadcast live via Radio Suomipop and Ruutu, with a recording later available on IS TV.
The campaign was a multi-channel, participatory initiative combining live music, media content, and brand-building innovatively. It strengthened Hartwall Long Drink’s position by creating a brand day that emotionally engaged Finns, turning November’s grayness into pride and togetherness. The event also provided visible platforms for domestic artists and supported culture.
Results were impressive: the Senate Square concert attracted thousands in-person, the stream reached nearly 50,000 viewers, and the TV broadcast reached 588,000 people within a week, 127,000 on first airing. The campaign received extensive positive feedback from customers, viewers, listeners, artists, and partners.
The initiative showed how Nelonen Media’s and Hartwall’s strengths combine innovatively in production, programming, and marketing, while accessibility, free entry, and environmental values were integrated throughout.
Warner Music Live x Nordic Swan Label - Environmentally Responsible Stadium Concert
Since 2021, Warner Music Live has been developing the environmental responsibility of its events in partnership with the Nordic Swan Ecolabel. This collaboration culminated in June 2025 when Katri Helena’s Viimeinen ilta concert became the first major Nordic event to be awarded the Nordic Swan Label.
Warner Music Live is strongly committed to operating responsibly and setting new standards for the event sector. The Swan Label criteria, developed over several years, cover everything from energy use to waste management and catering, providing clear and comprehensive guidelines for environmentally efficient event production.
The partnership serves as a trailblazer for the entire sector: industry leaders can collaboratively establish new, more sustainable practices that benefit both organizers and audiences.
6. LEADER OF THE YEAR
This category rewards the frontline staff member who shows leadership direction and demonstrates not only courage and vision, but also values and ways of working that promote a healthier culture.
Nominees:
Johannes Kinnunen, COO, Fullsteam Agency
Johannes Kinnunen is the long-standing backbone and operational heart of Fullsteam Agency. As COO, Kinnunen manages day-to-day operations alongside the CEO and oversees finance and marketing teams. Kinnunen is hands-on in nearly all aspects of Fullsteam’s work, from program planning and financial decisions to event production and marketing. Kinnunen has played a central role in projects such as Teurastamo Festival (concept development and festival director) and in the leadership team of Provinssi Festival.
Known as a supportive manager, Kinnunen assists teams with everyday challenges, makes clear operational decisions, and ensures workflows remain effective in a constantly evolving environment. Under Kinnunen's leadership, finance has seen major improvements, and Kinnunen has been pivotal in developing new operational models. Kinnunen's extensive experience and deep understanding of Fullsteam’s way of working make them a natural point of reference for concerts, festivals, and administrative matters.
Kinnunen’s focus as a leader is the success of Fullsteam and its people, prioritizing internal development over public organizational roles.
Kaisa Rönkkö, Director, Taiteen edistämiskeskus
Kaisa Rönkkö took the helm at Taike in an almost impossible situation, facing significant budget cuts and structural reforms. While over 200 communities were left without grants, Rönkkö's decisions were based on careful assessment and a commitment to direct resources to those capable of growth and renewal. Simultaneously, new organizations — including some outside the music sector — were brought into the funding pool, with grant amounts generally increased, demonstrating strategic vision and the courage to look beyond the immediate moment.
As a leader, Rönkkö has prioritized transparency and dialogue, increasing discussion forums, open information sessions, and blog communications, while actively listening even to the most critical voices. Taike met with every organization that lost funding, reflecting exceptional accountability and a desire to build trust in difficult circumstances. Within the agency, Rönkkö fostered a culture of open communication and trust in staff.
Rönkkö has consistently upheld values-based leadership, providing transparent reasoning for difficult decisions and maintaining credibility with both media and sector stakeholders.
Mari Hatakka, CEO, Tavastia
Mari Hatakka has taken on her first CEO role at the legendary Tavastia Club, successfully balancing respect for tradition with the need for renewal. Hatakka has highlighted the importance of Tavastia’s staff and fostered a warm, communal atmosphere within the organization, where the expertise and legacy of long-term employees are integrated with modern operational practices. One of Hatakka's most significant achievements has been overseeing the extensive renovation of Tavastia, completed in the summer, which has provided the historic venue with modern facilities for future use.
Hatakka approaches their work with passion and values-driven leadership. Hatakka trusts their team, is willing to make difficult decisions and stand by them, and emphasizes long-term development over short-term gains — an approach central to Tavastia’s growth. Hatakka's leadership combines attentive listening with the courage to innovate, making her a distinctive and inspiring example in cultural sector leadership.
Mari Hautamäki, Marketing Director, Universal Music Finland
Mari Hautamäki was promoted from Head of Local to Marketing Director at Universal Music Finland in autumn 2024. Hautamäki leads a team of over ten professionals covering domestic, international, digital, and social marketing. Hautamäki has reformed internal practices and roles, developed modern marketing strategies, and guided their team to ensure the success of artist projects such as KUUMAA, Mirella, and Nelli Matula. Hautamäki has cultivated a team environment where individuals can be themselves and excel using their unique strengths.
As a leader, Hautamäki is warm, empathetic, and people-oriented, attentive to the team’s well-being while encouraging and supporting them. Hautamäki is unafraid to address issues but always highlights others’ contributions. Hautamäki's leadership reflects modern values: equality, respect, and humanity permeate everything she does. Under Hautamäki, Universal Music Finland’s domestic marketing team has become more energized and productive, with practices and team culture that support both the team and the broader creative success of the music industry.
Marja Kokko, Managing Director, Kaiku Entertainment
Since 2023, Marja Kokko has confidently led Kaiku Entertainment, driving a determined renewal of the label’s operations. Under Kokko's leadership, Kaiku has doubled its digital sales and risen alongside major labels in streaming numbers, while boldly introducing new team and operational models within Sanoma Media Finland. Kokko has shifted Kaiku from a traditional singer-songwriter focus toward a modern label that elevates new artists and genres, with hip hop and pop gaining increased prominence. Concrete successes include Ares’ Apathia Apathiaalbum, KAUKUA’s breakthrough, and Spotify Top 50 placements, positioning Kaiku as the second-largest domestic label after Warner.
Kokko is recognized as a fair and inspiring leader, trusting their team and encouraging experimentation, idea generation, and growth. Kokko has transformed the organizational culture from individual-focused leadership to collaborative work, giving team members responsibility and opportunities to shine. With extensive experience in music and media, Kokko has made Kaiku a bold and creative label where nothing seems impossible and people are empowered to grow, take risks, and succeed. Kokko’s leadership embodies the ability to create new opportunities and the courage to challenge the entire industry.
7. SERVICE PROVIDER OF THE YEAR
The category rewards a service provider that has served its consumer or B2B customers with uncompromising quality, is responsible and cares about developing not only its own business but also the industry as a whole.
Nominees:
CoreGo Oy
Over the past year, CoreGo Oy has strengthened its position as a leading expert in event technology, providing payment services for Adele’s concerts in Germany in a completely new venue environment. The company’s skilled team successfully delivered a first-class customer experience and received nothing but praise. At the same time, CoreGo has continued to serve its long-term clients in Finland and maintained high customer satisfaction, even as its business and staff numbers have grown significantly.
During the review period, CoreGo participated in major global productions such as Adele’s concert in Munich and the multi-sport Fisu Games, and developed new technological solutions in collaboration with partners such as Nokia. Its operational approach emphasizes close cooperation, customer focus, and nurturing young professionals into industry experts. CoreGo’s strong client commitment and ability to combine business growth with high service quality make it an exemplary export-oriented company in the events sector.
Creative Technology Finland
Creative Technology Finland is the largest and leading technology provider in the sector, having earned its position through long-term work, development, and reliability. The company is particularly renowned for its seamless execution of complex international events but operates flexibly in smaller productions and special projects as well. Its team, including salespeople, project managers, and senior technicians, is highly skilled, client-focused, and constantly ready to challenge itself.
The foundation of its operations lies in high-quality work, expertise, and understanding client needs. Creative Technology Finland continuously develops safer industry practices, streamlines setup and teardown processes, and prioritizes the safety of both audiences and staff. The company actively promotes sustainability: it is part of a Nordic network certified to ISO 14001, and from early 2025, new working time models were implemented for all personnel groups to support well-being during fluctuating seasonal workloads. A safe and inclusive work environment is a top priority, with zero tolerance for harassment, clear guidelines, and trained staff and freelancer networks.
Creative Technology Finland is a reliable, knowledgeable, and friendly partner, combining professionalism, safety, and sustainability to be the industry’s leading service provider.
Lippu.fi Digitoimisto
Lippu.fi Digital Agency has proven to be a reliable and skilled partner in live event marketing, whose collaboration feels like a true partnership rather than just a support function. Their fast, friendly, and service-minded team has supported event organizers under tight schedules and made concert marketing smoother. The agency’s work is visible in the concrete results of their partners’ marketing campaigns and strengthens Lippu.fi’s role as a marketplace.
During the review period, the Digital Agency has developed its services and automated marketing actions, utilized data effectively, and streamlined partner collaboration. Over 4,100 marketing actions and nearly 19 million personalized newsletters per year are part of their daily operations. As a result of these efforts, Lippu.fi’s brand awareness is the highest among ticketing platforms, and the marketplace generates over 170 million page loads annually. The Digital Agency’s long-term, data-driven and collaborative approach makes it a key player in live event marketing and a trusted partner for the future.
PME Store
Since 2016, PME Store has grown especially as the official merchandise partner for PME Records’ artists, with its services evolving significantly over the years. The online store designs, produces, and sells artists’ merchandise both at live shows and online, giving fans the chance to connect with their favorite artists through physical products. PME Store is also an official IFPI-approved chart-eligible retailer, enabling high-quality, registered sales of vinyl products. During the review period, PME Store sold over 2,200 items, including nearly 1,000 vinyl records. Production standards have been raised, and all partnerships are with domestic suppliers.
PME Store has also refreshed its visual identity and online store, clarified its vision, and strengthened its role as a bridge between artists and fans. Long-term partners include JVG, Alma, Ege Zulu, DJ Kridlokk, Stepa, and Aivovuoto, with the most recent additions being OLGA and Röge. PME Store has enabled significant merchandise and vinyl sales for major releases, such as OLGA’s Bämä collection, which sold out quickly at the Saint Olga Pop-up event.
Each collaboration has propelled PME Store forward, improved its services, and solidified its position as a reliable and innovative partner, seamlessly connecting artists’ visions with fans’ desires.
Superstar Agency Oy
Superstar Agency Oy is Finland’s first and only agency exclusively focused on corporate events. Since 2020, the company has redefined corporate event production, combining client-centricity with exceptional artistic quality. Superstar has steadily increased its revenue and established itself as the leading provider in the B2B segment. Its client base includes Finnish and international companies, offering high-quality programming, customized experiences, and carefully executed artist production.
During the review period, Superstar delivered numerous significant projects, including SLUSH after-parties and private events, Finlandia Hall openings, and VeikkausFestarit. All projects successfully combined artistic quality, client-tailored solutions, and efficient production, strengthening the company’s position and building trust with both clients and artists.
Superstar’s success is based on a clear operational model, strong values, and a collaborative culture. The company has developed internal processes and its team to respond quickly to client needs without compromising quality. Superstar Agency demonstrates that a corporate-focused agency can be both commercially successful and a pioneering, reliable partner that drives long-term industry innovation.
8. MANAGER OF THE YEAR
This category rewards the manager who has served his or her clients with a systematic and positive approach. They have networked extensively, worked persistently for the benefit of the artists or creators they represent and looked after them with a comprehensive and empathetic approach.
Nominees:
Iida ”Tiuku” Tuominen, Co-founder & Manager, MAD Agency
Iida "Tiuku" Tuominen is a next-generation manager and the founder of MAD Agency, whose determined and innovative approach has brought a fresh perspective to the Finnish management scene.
Tuominen builds strong and unique artist narratives, exemplified by Turisti, the most-streamed Finnish artist of 2024, while supporting talents’ creative processes with skill and heart. Tuominen's success stems from creating compelling concepts and working persistently to grow the artist’s brand, streams, and audience.
Tuominen's youthful, visionary, and bold approach is paired with a warm and approachable personality, making them a respected professional among both artists and collaborators. Tuominen has successfully produced standout events and opportunities that gain social media visibility, and their work strengthens the Finnish music scene’s innovation and international competitiveness. Tuominen is committed to redefining the traditional image of a manager and operates nimbly in the fast-changing music industry. Tuominen is a manager who lifts others up and firmly believes in teamwork as the key to ensuring artists’ success.
Johanna Pirilä, Artist Manager, Oma yritys
Johanna Pirilä is an internationally focused artist manager based in Finland, developing the next generation of artists to their fullest potential, including ALMA, Grande Mahogany, and Lxandra. Pirilä combines exceptional international expertise and strategic vision with local insight, transforming raw talent into sustainable artistic careers.
Pirilä’s approach blends passion, intensity, and gentleness, making them a highly respected professional among artists and collaborators alike. Pirilä’s ability to craft narrative-driven and strategic frameworks supports artist growth in both domestic and international markets.
Jouni Markkanen, Founder, Agent & Artist Management, Grey Beard / Concerts & Management
Jouni Markkanen is a cornerstone of the Finnish heavy music scene, whose persistent and focused management has helped bands such as Amorphis and Lost Society gain recognition both domestically and internationally. Markkanen is known for their reliability and systematic approach, combining big-picture oversight with empathetic artist relations.
Markkanen’s ability to build extensive networks and establish sustainable business models supports artists through everyday challenges as well as pivotal career milestones. Markkanen’s contributions are directly reflected in artists’ success and career consolidation, serving as a prime example of how dedicated and meticulous management can strengthen the entire heavy music sector in Finland.
Tina Jukarainen, CEO and Manager, Manage Me
Tina Jukarainen is the CEO of Manage Me and an experienced artist manager, building sustainable and long-term careers for their clients. Jukarainen has worked with Ilta for over ten years, significantly advancing the artist’s career. Over the past year, Jukarainen's accomplishments include the successful execution of the Vain elämää TV program, two sold-out Savoy shows, negotiating a new record label contract, and managing a successful 2025 summer festival run. Jukarainen has also provided personal support during key life events, such as the birth of a child, ensuring the artist can focus on what matters most.
Jukarainen oversees all aspects of their artists’ careers: negotiating contracts, planning branding and career paths, selling commercial partnerships, and managing practical and financial matters. Jukarainen's patient and honest leadership style makes them a respected professional in the industry, and their ability to communicate effectively in challenging situations and resolve conflicts provides confidence and trust for both artists and teams. In addition, Jukarainen also manages Aliisa Syrjä, Tuure Boelius, and Senni Frid.
Jury 2025
The jury work was carried out in juries the Live, Label & Publishing and Media juries selected candidates for the categories of their own field. In the General categories, all juries acted together. Vappu Aura served as the impartial head judge of the juries.
When necessary, jury members have recused themselves from categories in which they had their own candidacy or interest. The jury work at the gala followed the nomination rules, which concern the diversity of the top five lists, as well as previous nominations and wins. However, the primary determining factor in the nomination process was the individual’s merits during the review period.
Live jury
Laura Sandström / SPOT ry
Susanna Malo / LiveFIN
Sami Kerman / Tapahtumateollisuus ry
Elsa De Campos / SOA
Tina Jukarainen / Manage Me
Juhana Stenbäck / Lippu.fi
Juuso Isoviita / Ticketmaster
Maiju Talvisto / Shesaid
Jussi Kaatrasalo (pj) / Kulttuuri- ja tapahtumatalot ry
Saara Everi / PME Records
Mirva Merimaa / Tiketti
Label & Publishing jury
Tommi Kyyrä / Musiikkituottajat – IFPI Finland ry
Jussi Mäntysaari / Nelonen Media Live
Samuli Väänänen / Spotify
Lotta Savolainen / Lost In Music/Radio Helsinki
Hans Koivu / Team Agency
Virpi Immonen / Fullsteam
Pietu Sepponen / Sunborn
Ville Kinaret / Bauer Media
Mikko Manninen / Music Finland
Media jury
Ninni Wetterstrand / Playground
Mari Hautamäki / Universal Music Finland
Isadora Kamotskin / Warner Music Finland
Tommi Saarikoski / Sony Music Finland
Cecilia Jokela / Kaiku Entertainment
Annina Pikkumäki / Mellakka
Jenni Salminen / Viestintätoimisto RÖD
Nora Norrlin / Liekki Promotion
Einari Stylman / All Day
Paulina Ahokas / Tampere-Talo
Industry Awards 2024
On Friday, October 4, a total of 28 awards were presented at the Industry Awards Gala held at Tampere Hall. Awards ranged from Media Influencer of the Year to Lifetime Achievement Awards. Special recognition included lifetime achievement awards, the annual Tampere Music Award and Luo(v)uus awards, and the new Star Awards of Tähtikatu.
Anyone could have had nominate individuals, companies or actions using an open form from 8 May to 9 August 2024. Based on the nominations, juries consisting of industry professionals have selected candidates for each category. In their selection, the juries have primarily focused on the candidates' competence and success in their own work, but they have also invested in diversity in terms of backgrounds, positions and geography. The period examined was 1 August 2023 – 31 July 2024.
The nominees were selected as a result of public voting and jury work. The public voting was conducted by registered attendees of the Music x Media and Industry Awards Gala. The public votes accounted for 50% of the voting and the votes of the professional jury accounted for 50%.
Photos
Photos from the Industry Awards Gala 2024 can be found here.
Voittajat
Photos from the Industry Awards Gala 2024 can be found here.
