The crossroads of concert productions: how can gigs be more profitable for all involved? (In cooperation with Finnish Programme Offices and Agents Association, SOA)
How would it be possible for the industry to be more profitable? With the restaurant industry in dire straits, many gigs are also being cancelled. This has created a vicious circle that automatically leads to self-produced tours from the point of view of both programme agencies and artists. In particular, the rising costs and cost structures of concert halls and large live tours have led to a situation where it is often no longer economically viable to do a gig.
Why should the financial risk of a tour not be borne by the person who decides who sells the tickets for the tour? Why is it often more profitable for the risk-taker to hold a concert in a sports hall than in a concert hall built for the purpose?
Content is produced by Finnish Programme Offices and Agents Association, SOA.