The User Experience of a Fan – Fireside Chat with Joakim Johansson (In cooperation with Music Finland)

Fans today demand more than access to music. They expect meaningful experiences, personalization, and a sense of belonging. In this fireside chat, Joakim Johansson (Universal Music Nordic) and Mikko Manninen (Music Finland) explore how the industry can better understand and respond to fans’ evolving expectations. What role does personalization play in music discovery and loyalty? How can artists and companies build experiences that go beyond streaming and truly resonate? And what new opportunities does this shift create for business growth, international expansion, and long-term audience engagement?

Content is produced by Music Finland.

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