Måneskin, Italian glam rockers have taken the road less ordinary on their way to worldwide fame. First The X Factor, then victory at Eurovision, then a nomination for best new artist at the Grammy Awards. Now they lit up the world’s biggest stages, including the Coachella, Lollapalooza, Rock in Rio and Global Citizen festivals.
The multi-platinum selling band was also personally chosen by Gucci’s creative director Alessandro Michele to appear in the new Gucci campaign. They have even expressed outspoken support for Ukraine.
As the gender-fluid and sexually free superstars, Måneskin reprsents rolemodels of the century.
Now, Andrea Rosi from Sony Music Italy opens up the story of Måneskin and the strategy behind it. We will also hear, what is the strategy behind Italian music industry to export music and creating music in English?