Meet “Sue”, an artist discovered last night at Tullikamari. She is destined for great things, so rather than waiting until Music x Media 2032, we will now squeeze this artist’s future into 60 minutes. You’ll hear how “Sue” will organise a fan community and curate marketing using digital tokens. Working with other artists “Sue” will build a co-operative channel on a decentralized music streaming platform, set up a Decentralised Autonomous Organisation (DAO) to fractionalise IP assets, incentivise early stage investors, and raise recording and touring budgets. Drawing not only on “Sue’s” future headlining virtual Nokia Arena show, we will describe the optimal business model, looking at recent examples of how other artists have already leveraged Web 3.0.
We will not be preaching about buzzwords and tech dreams, but we will be exploring substantive business questions that arise from applying existing tech. What are the main street (not fringe) risks and consequences? What are the actionable business cases for evolving a career in Web 3.0?
Iara Dias (Decentraland)
Jake Beaumont-Nesbitt (International Music Managers Forum)
Alica Molito (XONE)
Katri Saarikivi (University of Helsinki)
Turo Pekari (Music Finland)