{"id":12213,"date":"2025-09-16T19:04:47","date_gmt":"2025-09-16T16:04:47","guid":{"rendered":"https:\/\/musicmedia.fi\/en\/?post_type=speaker&#038;p=12213"},"modified":"2025-09-16T19:04:47","modified_gmt":"2025-09-16T16:04:47","slug":"juho-pesonen","status":"publish","type":"speaker","link":"https:\/\/musicmedia.fi\/fi\/speaker\/juho-pesonen\/","title":{"rendered":"Juho Pesonen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":12214,"menu_order":98,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"vuosi":[799],"program-tag":[],"speaker-category":[],"class_list":["post-12213","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","vuosi-799"],"acf":{"email":"juho.pesonen@uef.fi","Phone":"0401842698","title_profession":"Professor of Tourism Business","organization":"University of Eastern Finland","linkedin_url":"https:\/\/www.linkedin.com\/in\/juhopesonen\/","speaker bio":"Juho Pesonen is a professor of tourism business and vice head of the University of Eastern Finland Business School. He is the leader of the Tourism Business research group and the director of the International Master\u2019s Degree Programme in Tourism Marketing and Management. Prof. Pesonen completed his Ph.D. in marketing at University of Eastern Finland, focusing on market segmentation in rural tourism. Now his research focuses on understanding the opportunities and threats digital transformation creates for businesses and society. Prof. Pesonen also has the title of Adjunct Professor of digital marketing at University of Turku. He has widely published his research in dozens of peer-reviewed academic journals and has edited several books in the tourism field. He also holds several board positions in companies and associations.\r\n\r\n***\r\n\r\nJuho Pesonen on matkailuliiketoiminnan professori ja It\u00e4-Suomen yliopiston kauppatieteiden laitoksen varajohtaja. H\u00e4n on matkailualan liiketoiminnan tutkimusryhm\u00e4n johtaja ja kansainv\u00e4lisen matkailumarkkinoinnin ja -johtamisen maisteriohjelman johtaja. Pesonen on suorittanut markkinoinnin tohtorintutkinnon It\u00e4-Suomen yliopistossa, jossa h\u00e4n keskittyi maaseutumatkailun markkinasegmentointiin. Nyt h\u00e4nen tutkimuksensa keskittyy digitaalisen muutoksen yrityksille ja yhteiskunnalle luomien mahdollisuuksien ja uhkien ymm\u00e4rt\u00e4miseen. Professori Pesonen on my\u00f6s Turun yliopiston digitaalisen markkinoinnin apulaisprofessori. H\u00e4n on julkaissut tutkimuksiaan laajasti kymmeniss\u00e4 vertaisarvioiduissa akateemisissa lehdiss\u00e4 ja toimittanut useita matkailualan kirjoja. H\u00e4nell\u00e4 on my\u00f6s useita hallituspaikkoja yrityksiss\u00e4 ja yhdistyksiss\u00e4.","photo":12214,"photo_credits":"Raija T\u00f6rr\u00f6nen","confirmation":true,"label":"","gest_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juho Pesonen - Music x Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musicmedia.fi\/fi\/speaker\/juho-pesonen\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juho Pesonen - Music x Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/musicmedia.fi\/fi\/speaker\/juho-pesonen\/\" \/>\n<meta property=\"og:site_name\" content=\"Music x Media\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2025\/09\/Juho-Pesonen-scaled-e1758038681935.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuutti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/musicmedia.fi\/speaker\/juho-pesonen\/\",\"url\":\"https:\/\/musicmedia.fi\/speaker\/juho-pesonen\/\",\"name\":\"Juho Pesonen - 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