{"id":7560,"date":"2024-05-30T23:05:42","date_gmt":"2024-05-30T20:05:42","guid":{"rendered":"https:\/\/musicmedia.fi\/?post_type=program&p=7560"},"modified":"2024-10-01T10:38:45","modified_gmt":"2024-10-01T07:38:45","slug":"opportunities-and-the-right-strategies-in-brand-licensing","status":"publish","type":"program","link":"https:\/\/musicmedia.fi\/fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/","title":{"rendered":"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat"},"content":{"rendered":"

Keskustelussa pureudutaan br\u00e4ndilisensoinnin perusteisiin luovilla aloilla, kuten br\u00e4ndiin liittyvien oikeuksien suojaamiseen ja lisensointistrategiaan br\u00e4ndinhallinnan ja keskeisten kumppanuuksien n\u00e4k\u00f6kulmasta. Paneeli tarjoaa k\u00e4yt\u00e4nn\u00f6n neuvoja lisensoinnin hy\u00f6dynt\u00e4miseen liiketoiminnan ja tunnettuuden kasvattamiseksi sek\u00e4 n\u00e4kemyksi\u00e4 kansainv\u00e4listen lisensointisopimusten solmimiseen.<\/p>\n","protected":false},"author":11,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"program-tag":[787],"class":[],"class_list":["post-7560","program","type-program","status-publish","format-standard","hentry","program_tag-musicxcollaboration"],"acf":{"kokolevea":false,"urli":"","alaotsikko":"(Yhteisty\u00f6ss\u00e4 Patentti- ja rekisterihallitus)","ennakkoilmoittautuminen":false,"colour":"#00e6dd","label":"Paneelikeskustelu","lyh_ots":"","paivays":"2024-10-02 12:15:00","paattyy_klo":"13:00:00","moderaator":"","puhujat":[9548,9546,9716,9400],"tila":5012},"yoast_head":"\nBr\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musicmedia.fi\/fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media\" \/>\n<meta property=\"og:description\" content=\"Keskustelussa pureudutaan br\u00e4ndilisensoinnin perusteisiin luovilla aloilla, kuten br\u00e4ndiin liittyvien oikeuksien suojaamiseen ja lisensointistrategiaan br\u00e4ndinhallinnan ja keskeisten kumppanuuksien n\u00e4k\u00f6kulmasta. Paneeli tarjoaa k\u00e4yt\u00e4nn\u00f6n neuvoja lisensoinnin hy\u00f6dynt\u00e4miseen liiketoiminnan ja tunnettuuden kasvattamiseksi sek\u00e4 n\u00e4kemyksi\u00e4 kansainv\u00e4listen lisensointisopimusten solmimiseen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/musicmedia.fi\/fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/\" \/>\n<meta property=\"og:site_name\" content=\"Music x Media\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T07:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2023\/05\/mxm_oletuskuva_some-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuutti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/\",\"url\":\"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/\",\"name\":\"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media\",\"isPartOf\":{\"@id\":\"https:\/\/musicmedia.fi\/#website\"},\"datePublished\":\"2024-05-30T20:05:42+00:00\",\"dateModified\":\"2024-10-01T07:38:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/musicmedia.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/musicmedia.fi\/#website\",\"url\":\"https:\/\/musicmedia.fi\/\",\"name\":\"Music x Media\",\"description\":\"Musiikki-, viihde- ja tapahtuma-alojen kohtaamispaikka\",\"publisher\":{\"@id\":\"https:\/\/musicmedia.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/musicmedia.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/musicmedia.fi\/#organization\",\"name\":\"Music x Media\",\"url\":\"https:\/\/musicmedia.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"contentUrl\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"width\":276,\"height\":147,\"caption\":\"Music x Media\"},\"image\":{\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/musicmedia.fi\/fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/","og_locale":"fi_FI","og_type":"article","og_title":"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media","og_description":"Keskustelussa pureudutaan br\u00e4ndilisensoinnin perusteisiin luovilla aloilla, kuten br\u00e4ndiin liittyvien oikeuksien suojaamiseen ja lisensointistrategiaan br\u00e4ndinhallinnan ja keskeisten kumppanuuksien n\u00e4k\u00f6kulmasta. Paneeli tarjoaa k\u00e4yt\u00e4nn\u00f6n neuvoja lisensoinnin hy\u00f6dynt\u00e4miseen liiketoiminnan ja tunnettuuden kasvattamiseksi sek\u00e4 n\u00e4kemyksi\u00e4 kansainv\u00e4listen lisensointisopimusten solmimiseen.","og_url":"https:\/\/musicmedia.fi\/fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/","og_site_name":"Music x Media","article_modified_time":"2024-10-01T07:38:45+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2023\/05\/mxm_oletuskuva_some-1024x538.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"1 minuutti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/","url":"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/","name":"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat - Music x Media","isPartOf":{"@id":"https:\/\/musicmedia.fi\/#website"},"datePublished":"2024-05-30T20:05:42+00:00","dateModified":"2024-10-01T07:38:45+00:00","breadcrumb":{"@id":"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/musicmedia.fi\/program\/opportunities-and-the-right-strategies-in-brand-licensing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/musicmedia.fi\/"},{"@type":"ListItem","position":2,"name":"Br\u00e4ndilisensointi luovilla aloilla: Mahdollisuudet, haasteet ja strategiat"}]},{"@type":"WebSite","@id":"https:\/\/musicmedia.fi\/#website","url":"https:\/\/musicmedia.fi\/","name":"Music x Media","description":"Musiikki-, viihde- ja tapahtuma-alojen kohtaamispaikka","publisher":{"@id":"https:\/\/musicmedia.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/musicmedia.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/musicmedia.fi\/#organization","name":"Music x Media","url":"https:\/\/musicmedia.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/","url":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png","contentUrl":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png","width":276,"height":147,"caption":"Music x Media"},"image":{"@id":"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/programs\/7560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/types\/program"}],"author":[{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/users\/11"}],"acf:post":[{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/venue\/5012"},{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/speakers\/9400"},{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/speakers\/9716"},{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/speakers\/9546"},{"embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/speakers\/9548"}],"wp:attachment":[{"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/media?parent=7560"}],"wp:term":[{"taxonomy":"program_tag","embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/program-tag?post=7560"},{"taxonomy":"class","embeddable":true,"href":"https:\/\/musicmedia.fi\/fi\/wp-json\/wp\/v2\/class?post=7560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}