{"id":8945,"date":"2024-09-11T14:50:28","date_gmt":"2024-09-11T11:50:28","guid":{"rendered":"https:\/\/musicmedia.fi\/?post_type=program&#038;p=8945"},"modified":"2024-09-19T15:55:04","modified_gmt":"2024-09-19T12:55:04","slug":"tbc-22","status":"publish","type":"program","link":"https:\/\/musicmedia.fi\/en\/program\/tbc-22\/","title":{"rendered":"From Screen to Sound: How Music Drives Stories and Builds Brands?"},"content":{"rendered":"<p>This program delves into the diverse opportunities music offers in storytelling and branding. We explore how music supports narratives in television and film and the practicalities of music synchronization. The program also covers the significance of music in building a brand: how it works and what new possibilities it opens for both the music industry and brand development. Expect inspiring examples and practical tips to help you take the first steps in leveraging music for storytelling and branding.<\/p>\n<p>This Industry Talk is produced by Music Finland.<\/p>","protected":false},"author":18,"menu_order":1,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"program-tag":[787],"class":[],"class_list":["post-8945","program","type-program","status-publish","format-standard","hentry","program_tag-musicxcollaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musicmedia.fi\/en\/program\/tbc-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media\" \/>\n<meta property=\"og:description\" content=\"This program delves into the diverse opportunities music offers in storytelling and branding. We explore how music supports narratives in television and film and the practicalities of music synchronization. The program also covers the significance of music in building a brand: how it works and what new possibilities it opens for both the music industry [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/musicmedia.fi\/en\/program\/tbc-22\/\" \/>\n<meta property=\"og:site_name\" content=\"Music x Media\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T12:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2023\/05\/mxm_oletuskuva_some-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/musicmedia.fi\/program\/tbc-22\/\",\"url\":\"https:\/\/musicmedia.fi\/program\/tbc-22\/\",\"name\":\"From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media\",\"isPartOf\":{\"@id\":\"https:\/\/musicmedia.fi\/#website\"},\"datePublished\":\"2024-09-11T11:50:28+00:00\",\"dateModified\":\"2024-09-19T12:55:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/musicmedia.fi\/program\/tbc-22\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/musicmedia.fi\/program\/tbc-22\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/musicmedia.fi\/program\/tbc-22\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/musicmedia.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Screen to Sound: How Music Drives Stories and Builds Brands?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/musicmedia.fi\/#website\",\"url\":\"https:\/\/musicmedia.fi\/\",\"name\":\"Music x Media\",\"description\":\"Musiikki-, viihde- ja tapahtuma-alojen kohtaamispaikka\",\"publisher\":{\"@id\":\"https:\/\/musicmedia.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/musicmedia.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/musicmedia.fi\/#organization\",\"name\":\"Music x Media\",\"url\":\"https:\/\/musicmedia.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"contentUrl\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"width\":276,\"height\":147,\"caption\":\"Music x Media\"},\"image\":{\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/musicmedia.fi\/en\/program\/tbc-22\/","og_locale":"en_GB","og_type":"article","og_title":"From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media","og_description":"This program delves into the diverse opportunities music offers in storytelling and branding. We explore how music supports narratives in television and film and the practicalities of music synchronization. The program also covers the significance of music in building a brand: how it works and what new possibilities it opens for both the music industry [&hellip;]","og_url":"https:\/\/musicmedia.fi\/en\/program\/tbc-22\/","og_site_name":"Music x Media","article_modified_time":"2024-09-19T12:55:04+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2023\/05\/mxm_oletuskuva_some-1024x538.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/musicmedia.fi\/program\/tbc-22\/","url":"https:\/\/musicmedia.fi\/program\/tbc-22\/","name":"From Screen to Sound: How Music Drives Stories and Builds Brands? - Music x Media","isPartOf":{"@id":"https:\/\/musicmedia.fi\/#website"},"datePublished":"2024-09-11T11:50:28+00:00","dateModified":"2024-09-19T12:55:04+00:00","breadcrumb":{"@id":"https:\/\/musicmedia.fi\/program\/tbc-22\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/musicmedia.fi\/program\/tbc-22\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/musicmedia.fi\/program\/tbc-22\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/musicmedia.fi\/"},{"@type":"ListItem","position":2,"name":"From Screen to Sound: How Music Drives Stories and Builds Brands?"}]},{"@type":"WebSite","@id":"https:\/\/musicmedia.fi\/#website","url":"https:\/\/musicmedia.fi\/","name":"Music x Media","description":"Bridging the worlds of Music, Entertainment, and Event Industries","publisher":{"@id":"https:\/\/musicmedia.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/musicmedia.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/musicmedia.fi\/#organization","name":"Music x Media","url":"https:\/\/musicmedia.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/","url":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png","contentUrl":"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png","width":276,"height":147,"caption":"Music x Media"},"image":{"@id":"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/programs\/8945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/types\/program"}],"author":[{"embeddable":true,"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/users\/18"}],"wp:attachment":[{"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/media?parent=8945"}],"wp:term":[{"taxonomy":"program_tag","embeddable":true,"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/program-tag?post=8945"},{"taxonomy":"class","embeddable":true,"href":"https:\/\/musicmedia.fi\/en\/wp-json\/wp\/v2\/class?post=8945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}