{"id":8651,"date":"2024-08-29T12:16:59","date_gmt":"2024-08-29T09:16:59","guid":{"rendered":"https:\/\/musicmedia.fi\/?post_type=program&p=8651"},"modified":"2024-09-19T15:41:32","modified_gmt":"2024-09-19T12:41:32","slug":"art-ai-angry-birds-delivering-on-the-brand-promise-in-the-era-of-generative-ai-tools","status":"publish","type":"program","link":"https:\/\/musicmedia.fi\/en\/program\/art-ai-angry-birds-delivering-on-the-brand-promise-in-the-era-of-generative-ai-tools\/","title":{"rendered":"Art, AI & Angry Birds: Delivering on the Brand Promise in the era of Generative AI tools"},"content":{"rendered":"

This session explores Rovio Entertainment’s use of Generative AI in art production, focusing on Angry Birds Dream Blast. It covers AI’s technical implementation, challenges, and benefits while emphasizing ethical considerations and brand impact. Key topics include safeguarding intellectual property, maintaining brand integrity, and balancing the unpredictability of AI with precise creative control of traditional storytelling. Examples from Angry Birds Dream Blast illustrate this approach and how, in the case of this game, the team uses AI only for background creation while choosing not to use it in any of the core brand elements like characters. This session also aims to highlight that while AI changes many things, it doesn\u2019t really change everything. A good story is still a good story, and the brand still needs to live up to its brand promise. The lecture also aims to correct some misconceptions about AI and provide answers to the question of how we should adapt to the change brought to us by this technology.\u00a0<\/span><\/p>\n

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