{"id":13848,"date":"2026-08-31T09:57:00","date_gmt":"2026-08-31T06:57:00","guid":{"rendered":"https:\/\/musicmedia.fi\/?post_type=program&p=13848"},"modified":"2026-09-11T17:00:14","modified_gmt":"2026-09-11T14:00:14","slug":"hitti-vai-huti-yhteistyossa-gramex","status":"publish","type":"program","link":"https:\/\/musicmedia.fi\/en\/program\/hitti-vai-huti-yhteistyossa-gramex\/","title":{"rendered":"Hit or miss?"},"content":{"rendered":"

In collaboration with Gramex<\/p>\n

Radio stations make thousands of decisions every year about what Finns hear in their cars, at work, and through their headphones. But how and what kind of song does ultimately end up on the playlists?<\/p>\n


The discussion dissects the anatomy of a good radio song, as well as gatekeeping, music data, artist brands, and intuition. The topic is discussed by a songwriter and Gramex\u2019s communications coordinator Christina Boman <\/b>together with YleX\u2019s Uuden musiikin X-programmes music journalist Sonny Kyl\u00e4-Liuhalan <\/b>ja useita menestyneit\u00e4 radiobiisej\u00e4 tehtailleen Jonas Olssonin<\/b> Come and hear what separates a hit from a miss.<\/p>","protected":false},"author":11,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"program-tag":[],"class":[],"class_list":["post-13848","program","type-program","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nHitti vai huti? - Music x Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musicmedia.fi\/en\/program\/hitti-vai-huti-yhteistyossa-gramex\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hitti vai huti? - Music x Media\" \/>\n<meta property=\"og:description\" content=\"Yhteisty\u00f6ss\u00e4 Gramex Radiot tekev\u00e4t vuosittain tuhansia p\u00e4\u00e4t\u00f6ksi\u00e4 siit\u00e4, mit\u00e4 suomalaiset kuulevat autoissaan, ty\u00f6paikoillaan ja kuulokkeissaan. Mutta miten ja mink\u00e4lainen biisi p\u00e4\u00e4tyy lopulta soittolistoille? Keskustelussa ruoditaan hyv\u00e4n radiobiisin anatomiaa sek\u00e4 portinvartijuutta, musiikkidataa, artistibr\u00e4ndej\u00e4 ja intuitiota. Aiheesta keskustelevat lauluntekij\u00e4 ja Gramexin viestint\u00e4koordinaattori Christina Boman yhdess\u00e4 YleX:n Uuden musiikin X:n musiikkitoimittaja Sonny Kyl\u00e4-Liuhalan ja useita menestyneit\u00e4 radiobiisej\u00e4 tehtailleen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/musicmedia.fi\/en\/program\/hitti-vai-huti-yhteistyossa-gramex\/\" \/>\n<meta property=\"og:site_name\" content=\"Music x Media\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T14:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2023\/05\/mxm_oletuskuva_some-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/musicmedia.fi\/program\/hitti-vai-huti-yhteistyossa-gramex\/\",\"url\":\"https:\/\/musicmedia.fi\/program\/hitti-vai-huti-yhteistyossa-gramex\/\",\"name\":\"Hitti vai huti? - Music x Media\",\"isPartOf\":{\"@id\":\"https:\/\/musicmedia.fi\/#website\"},\"datePublished\":\"2026-08-31T06:57:00+00:00\",\"dateModified\":\"2026-09-11T14:00:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/musicmedia.fi\/program\/hitti-vai-huti-yhteistyossa-gramex\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/musicmedia.fi\/program\/hitti-vai-huti-yhteistyossa-gramex\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/musicmedia.fi\/program\/hitti-vai-huti-yhteistyossa-gramex\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/musicmedia.fi\/fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hitti vai huti?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/musicmedia.fi\/#website\",\"url\":\"https:\/\/musicmedia.fi\/\",\"name\":\"Music x Media\",\"description\":\"Musiikki-, viihde- ja tapahtuma-alojen kohtaamispaikka\",\"publisher\":{\"@id\":\"https:\/\/musicmedia.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/musicmedia.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/musicmedia.fi\/#organization\",\"name\":\"Music x Media\",\"url\":\"https:\/\/musicmedia.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"contentUrl\":\"https:\/\/musicmedia.fi\/wp-content\/uploads\/2022\/05\/logo.png\",\"width\":276,\"height\":147,\"caption\":\"Music x Media\"},\"image\":{\"@id\":\"https:\/\/musicmedia.fi\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hitti vai huti? - Music x Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/musicmedia.fi\/en\/program\/hitti-vai-huti-yhteistyossa-gramex\/","og_locale":"en_GB","og_type":"article","og_title":"Hitti vai huti? - Music x Media","og_description":"Yhteisty\u00f6ss\u00e4 Gramex Radiot tekev\u00e4t vuosittain tuhansia p\u00e4\u00e4t\u00f6ksi\u00e4 siit\u00e4, mit\u00e4 suomalaiset kuulevat autoissaan, ty\u00f6paikoillaan ja kuulokkeissaan. 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