{"id":13647,"date":"2026-08-12T14:36:18","date_gmt":"2026-08-12T11:36:18","guid":{"rendered":"https:\/\/musicmedia.fi\/?post_type=program&#038;p=13647"},"modified":"2026-09-30T15:51:17","modified_gmt":"2026-09-30T12:51:17","slug":"deepfake-kuka-omistaa-aaneni-kasvoni-ja-identiteettini-yhteistyossa-muusikkojen-liitto","status":"publish","type":"program","link":"https:\/\/musicmedia.fi\/en\/program\/deepfake-kuka-omistaa-aaneni-kasvoni-ja-identiteettini-yhteistyossa-muusikkojen-liitto\/","title":{"rendered":"Deepfake \u2013 who owns my voice, my face, and my identity?"},"content":{"rendered":"<p>In collaboration with the Finnish Musicians' Union<\/p>\n<p>Artificial intelligence can be used to create convincing replicas of an artist's voice, face, and entire identity.<br aria-hidden=\"true\" \/>Deepfake technology can be used to create, among other things, songs that sound like<br aria-hidden=\"true\" \/>performed by a famous artist, as well as videos in which the artist appears to say or do things that he or she<br aria-hidden=\"true\" \/>have never actually said or done.<\/p>\n<p>The panel discusses how deepfake technology and generative AI are transforming<br aria-hidden=\"true\" \/>the music business, what kind of opportunities and threats they bring to artists, as well as what legal and<br aria-hidden=\"true\" \/>ethical questions are raised by the technologies. Where is the line between creative technology and misuse?<\/p>\n<p>Who owns an artist's voice, face, and identity, and has legislation kept pace with artificial intelligence?<br aria-hidden=\"true\" \/>What kind of regulatory needs are associated with deepfakes and what kind of solutions has been found<br aria-hidden=\"true\" \/>around the world?<\/p>\n<p>Come and hear how deepfakes challenge our understanding of authenticity and how we can ensure the security<br aria-hidden=\"true\" \/>of performers rights in the age of artificial intelligence.<\/p>\n<p>&nbsp;<\/p>","protected":false},"author":11,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"program-tag":[],"class":[],"class_list":["post-13647","program","type-program","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deepfake \u2013 kuka omistaa \u00e4\u00e4neni, kasvoni &amp; identiteettini? - Music x Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musicmedia.fi\/en\/program\/deepfake-kuka-omistaa-aaneni-kasvoni-ja-identiteettini-yhteistyossa-muusikkojen-liitto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepfake \u2013 kuka omistaa \u00e4\u00e4neni, kasvoni &amp; identiteettini? - Music x Media\" \/>\n<meta property=\"og:description\" content=\"Yhteisty\u00f6ss\u00e4 Muusikkojen liitto Teko\u00e4lyn avulla voidaan luoda uskottavia kopioita artistin \u00e4\u00e4nest\u00e4, kasvoista ja koko identiteetist\u00e4.Deepfake-teknologian avulla voidaan muun muassa luoda kappaleita, jotka kuulostavat tunnetunartistin esitt\u00e4m\u00e4lt\u00e4 sek\u00e4 videoita, joissa artisti n\u00e4ytt\u00e4\u00e4 sanovan tai tekev\u00e4n asioita, joita h\u00e4n eitodellisuudessa ole koskaan sanonut tai tehnyt. 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