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Ulla Varis leads All Day’s sales team, handles corporate gig sales, and serves as All Day’s equality officer. Diversity in the music industry, equality, and creating a safe environment for everyone are important matters for Ulla. She holds degrees in music pedagogy (B.A.) and music (M.A.), and her more than ten years of work experience includes a wide range of roles in the music, events, and cultural sectors. Ulla is also a member of the board of LiveFIN.

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