Sanna Forsström
Helsingin kaupunki
Brändi ja tapahtumat-yksikön päällikkö
Sanna Forsström is the Head of the Brand and Events unit at the City of Helsinki. Along with her team, Sanna is responsible for managing Helsinki's brand, developing city-wide event initiatives, and coordinating event partnerships and major event collaborations. She is a professional in branding, marketing, and event management, having previously worked at Alma Media, Aurinkomatkat, and Finnair, where she led customer-centric development for various Finnish and international brands in marketing and digital agencies. The City of Helsinki's brand is significantly built through events, and effective collaboration is essential to create results and events that serve diverse communities, audiences, and clients.