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Petri has been responsible for UMG operations in the Baltic countries since 2017 and since August this year added responsibilities as General Manager (interim) for Finland. He joined UMG in 2010 as Commercial Director for Universal Music Finland. Before UMG he worked for the Swedish media and entertainment company Modern Times Group in different positions such as Managing Director for Viasat Finland (currently known as Viaplay Finland). He holds a master’s degree in business from Åbo Akademi University.

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