Miika Salmi Lipiäinen
Kyrö Distillery, Tamperen yliopisto
Työelämäprofessori
Miika Salmi Lipiäinen has grown through corporate experience and entrepreneurship into a third career phase focused on research. After co-founding Kyrö Distillery Company with four friends to produce rye-based drinks and authentic experiences from Isokyrö to the world, Miika has reflected on the role of experiences in both business and society. Currently, he is pursuing a PhD on how specific cultures emerge and evolve in markets, while also promoting the importance of the experience economy within Tampere University’s research program.