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Managing Director for Sony Music Entertainment Sweden since 2011 and Sony Music Entertainment Finland & Baltics since 2024. Leads Sony Music Entertainment’s business strategy, repertoire development and company culture across these territories. He joined Sony Music Entertainment Sweden in 2007 as Director, Digital Business. Prior to his tenure at Sony Music Entertainment, he has held positions at Universal Music, online video start-up MusicBrigade and Swedish PRO STIM. His music industry journey started in the early 2000’s as a DJ and club/concert promoter.

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