Kari Tervonen
Omnicom Media Group
Roadmap Director
The study commissioned by IFPI and Teosto and designed and analyzed by Kari Tervonen, Roadmap Director at Omnicom Media Group, has investigated the relationship of Finns with music for nine consecutive years. Each year, Kari has enriched the result analyses by combining the research responses with other data collected from national and international projects that study people's everyday behavior. The results of the study reveal a rich and interesting package of information that combines industry insights from music professionals, analyses of consumer behavior, as well as the opinions and comments of the survey respondents.