Kari Tervonen

Roadmap Director, Omnicom Media Group

Kari Tervonen is the Roadmap Director at Omnicom Media Group, and has been leading an annual research project on the Finns’ relationship with music for nine years in a row.  The research has been commissioned by IFPI and Teosto. For each year’s analysis, Tervonen has included data he collects for national and international research projects on people’s everyday behavior.

​​Musiikin kuuntelu Suomessa 2022: Millainen musiikki sytyttää yli genre- ja ikärajojen? (In collaboration with Teosto)