Music x Media



Kabiru Bello, known widely in the music industry as Bello, is VP of Global A&R, Warner Recorded Music, and also heads up Asylum Records Nordics. He plays a pivotal role in driving Hip-Hop and R&B collaborations across the global Warner Recorded Music network. Bello is based in Stockholm and reports into Simon Robson, Warner Recorded Music’s President of International.

Bello has worked at Warner Music Group since 2017, when he joined the A&R team at Warner Music Sweden. In 2018, he launched Asylum in the Nordics, where he’s since signed 1.Cuz, A36, Aden & Jireel, Black Moose, Casper The Ghost, Cherrie, K27, Leslie Tay, and Ricky Rich.

Originally an artist, Bello moved over to the business side of the music industry. In 2008, he launched a 20/20 Records, a Stockholm-based music company, encompassing a record label, music publisher, and management division. In 2012, legendary producer Quincy Jones came onboard at 20/20 as a consulting partner and mentor to Bello.

Share this page