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Jussi Roine is the CEO of All Day. It is important to Jussi that both All Day’s staff and the artists represented by All Day work in a professional and safe environment. He is responsible for the social and economic sustainability of the company, which includes areas such as strategy and personnel management. Jussi holds a Master's degree in Cultural Production and has over ten years of experience in the industry, working in festival and event production, sales, management, as well as communications and marketing.

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