Chris Graves
Craft Studios
Executive Producer, Music Production & Licensing
Chris has 25 years experience working in the music, broadcast and advertising industries. He started out in the sync licensing divisions of Universal Music, Sony/ATV and BMG placing music in campaigns for the likes of Ford, Nike, Heineken and Sony. Chris then joined entertainment-marketing agency FRUKT as the talent and rights expert working on music projects for brands such as Coca-Cola, O2, AB InBev and Footlocker. In 2018 Chris teamed up with Craft, a division of McCann Erickson Advertising to create Craft Music and has established a composer roster commissioning bespoke composition and recordings as well as continuing to provide music supervision and licensing services.