Music x Media’s program content is expanding. Upcoming are inspiring sessions on creative innovations, the functioning and licensing of intellectual property, tools for promoting sustainability, and the importance of diversity in work communities.
This year, Music x Media focuses on three main themes: Collaboration opportunities on Wednesday (Music x Collaboration), Business directions on Thursday (Music x Business), and Sustainability and the future on Friday (Music x Future).
Have you already purchased your tickets for Music x Media? It’s worth buying them now at an early-bird price until June 30, 2024.
The three-day Music x Media will be held for the 35th time in Tampere from October 2-4, 2024.
New Program Announcements:
Thursday, October 3, 2024
Patent and Registration Office’s IP Clinics
The Patent and Registration Office will organize a full-day IP clinic, where participants can receive advice and support for more effective utilization and protection of IP rights. In collaboration with partners, separate clinics will be held throughout the day on practical utilization of different IP rights, such as trademarks, design, patents, and copyrights.
Experts will provide guidance and answer questions in the clinics, helping participants better understand how to use IP rights to gain a competitive edge and protect innovations. Join us to learn and strengthen your IP strategy.
The IP clinics are implemented in collaboration with the Patent and Registration Office. This program will be delivered in Finnish.
Thursday, October 3, 2024
Opportunities and the Right Strategies in Brand Licensing
PRH is hosting a panel discussion at Music X Media, diving deep into the world of intellectual property rights from the perspective of brand licensing. Brand licensing generates an increasingly significant portion of revenue streams for artists and music industry companies internationally, while also serving as an effective means to build the recognition and brand of an artist or business. Join us to listen, learn, and discuss how IP-based brand licensing can open new opportunities and add value to the music industry.
This content is produced by Finnish Patent and Registration Office.
This program will be delivered in English.
Thursday, October 3, 2024
Creative Business Days
Jenni Ahtiainen: Revolutionizing Hearing: Bold Vision and Global Impact through DEAFMETAL®
Jenni Ahtiainen, the founder of Deafmetal and gTIE, has brought both of her brands into the international spotlight. Driven by a strong vision, creativity, and a boundary-pushing attitude, her goal is always to effect change. Through Deafmetal, Jenni also highlights challenges faced in the music industry: the permanent impact of sound levels on both workers’ and audiences’ hearing is an issue that demands our attention. At Music X Media, Jenni will discuss how Deafmetal is building a pioneering international business through brand and live business collaboration, with a broader goal of inspiring us all to act towards a more responsible listening culture.
My name is Jenni Ahtiainen, and I’ve been designing accessories under my brand gTIE for almost 20 years. During my design career, I’ve had the opportunity to create some iconic pieces for musicians like Ville Valo, Amorphis, Kovacs, Bono, Snoop Dogg and Marilyn Manson. Deafmetal, however, was born from a very personal problem; reinventing the lifeless medical devices behind my ears into something that looked like me. Something that felt like me. Within the first year, Deafmetal became an award-winning innovation that spread across the globe like a wildfire. With Deafmetal jewelry accessories, people of all styles and cultures could not only personalize, but also securely attach their hearing devices with the jewelry’s unique safety features, creating a bridge between fashion design and practical problem-solving.
After years in the fashion industry, I finally feel that my designs are having a profound impact, empowering self-expression in a way that hadn’t existed, and opening up conversations around a rapidly growing hearing loss epidemic through the power of creativity and invention.
Building bridges. Solving problems.
This content is produced by Creative Business Days (Humak UAS / CCI Business Service Creve). This program will be delivered in English.
Friday, October 4, 2024
The Growing Demand for Sustainability and How to Address It
Sustainability is increasingly becoming a part of all music industry operations. The event will discuss how the demand for sustainability is reflected in funding criteria now and in the near future, and present easy-to-use and free tools designed to help organizations develop and report on their sustainability work.
Representatives from the Kone Foundation, Arts Promotion Centre Finland, Ministry of Education and Culture, Creative Europe program, and Music Promotion Foundation will be involved in the discussion.
- Riitta Kaivosoja, Ministry of Education and Culture
- Riikka Koivula, Creative Europe program
- Kalle Korhonen, Kone Foundation
- Henri Terho, Arts Promotion Centre Finland
- Tommi Saarikivi, Music Promotion Foundation
- Leo Stranius, Third Rock Finland
The discussion is organized in collaboration with: Elma.live, Finnish Jazz Federation, LuoTo project and it will be delivered in Finnish.
Friday, October 4, 2024
Why Do We Need Diversity in Work Communities?
Keynote Speech: LGBTQIA+ Inclusion in the Workplace
How can an organization strive to include diverse people in its work community? What are the benefits of a diverse work community? What does diversity mean in the context of the event industry? Where are we now and what are we heading towards? These and other questions will be explored in a discussion organized by the Event Industry at Music x Media.
The program will feature talks from Sanna Reko, Service Manager at Tiketti Oy, an organization that takes an ambitious approach to equality, and Annu Kemppainen, Executive Director of the Helsinki Pride Community, who is also doing pioneering work in this area. After the presentations, we will move to small group discussions and then to a joint discussion on how we as an event industry can collectively address this work and topic.
- Sami Kerman, Event Industry Association
- Sanna Reko, Tiketti
- Annu Kemppainen, Helsinki Pride Community
The discussion is organized in collaboration with Tapahtumateollisuus ry (the Event Industry Association) and it will be delivered in Finnish.
Have you already booked your accommodation in Tampere? It is advisable to book early with the hotel deals for Music x Media delegates available here.