Music x Media

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Less than two weeks to go until Music x Media! Have you already checked out the updated program?
On Wednesday, October 2, music supervisors Anne Booty and Stephanie Rushton will share their insights on the role of music in branding as well as storytelling in films and TV series.

On Friday, October 4, the theme of artificial intelligence will be explored in depth as Tommi Kalenius and Mika Ruokonen dive into the role of generative AI in music creation and its impact on the music industry.

The daily theme discussions of Music x Media’s showcase festival, Lost in Music, provide a platform for artists to be heard. We will discuss topics such as the opportunity for artists to influence through activism and the relationship between streaming and live performance sales.

NOTE! Industry Awards voting ends today, September 19, and everyone who has purchased a ticket should have received a personal voting link. If you haven’t received the link via email, please also check your spam folder. If you don’t have a ticket yet, you can still participate in the voting by purchasing a ticket by 5:00 PM. Voting closes at 8:00 PM.

Have you downloaded the Eventee app yet?
You can download the Eventee app to your phone now and connect with other registered attendees who have also downloaded the app. Instructions for downloading the app have been sent via email to those registered for Music x Media.

Buy your tickets here

Wednesday, October 2, 2024, Music x Collaboration

From Screen to Sound: How Music Drives Stories and Builds Brands?
Industry Talk with Anne Booty (SixtyFour Music UK) and Stephanie Rushton (Seven Seas Music)

This program delves into the diverse opportunities music offers in storytelling and branding. We explore how music supports narratives in television and film and the practicalities of music synchronization. The program also covers the significance of music in building a brand: how it works and what new possibilities it opens for both the music industry and brand development. Expect inspiring examples and practical tips to help you take the first steps in leveraging music for storytelling and branding.

This Industry Talk is produced by Music Finland.

Friday, October 4, 2024, Music x Future
The AI-Powered Artist: What the Future Holds?

Can AI artists develop personalities and fan bases? What is the strategic impact of AI on the music industry? In an era where technology is rapidly transforming creative industries, artificial intelligence (AI) has emerged as a powerful force reshaping the music landscape. This presentation explores the evolving role of AI in music creation, diving into insights gained from the development of AI-powered artists and examining the profound shifts occurring in music value creation.

This inspiring presentation is led by Tommi Kalenius from Nordic Bridge Music and Mika Ruokonen from LUT University.

Lost in Music program as part of Music x Media

We are strengthening the connection between Music x Media and Lost in Music in our seminar content. Every day, we will host a Lost in Music-themed discussion where artists performing at the festival will discuss current and engaging topics. All discussions will be moderated by journalist Mikko Meriläinen, with participation from Lost in Music’s artistic director Aki Roukala.

Wednesday, October 2
Game Changers: UMK x Lost In Music
Formats and showcases: Do we need them?
Panelists: Jesse Markin, Teo Hirvonen (Us), Aki Roukala

Thursday, October 3
Streams vs. Reality
Are streams and stats everything, or not?
Panelists: Orvokki, Aki Roukala

Friday, October 4
Artistry and Activism
Can an artist make a difference, or must they?
Panelists: Nelli Milan (BÄMÄ), pins.ku, Aki Roukala

Read more about the program.

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